Do your clients believe you based on your landing page?

Adinah Brown

Using unrealistic or inflated promises on retail brokerage websites will make people wary and think that an offer is too good to be true says Leverate’s Adinah Brown

marketing

As a Forex brokerage, your landing page is the fuel that moves your business, and one of the most effective ways to grow it. Without a landing page that converts, you are dead in the water.

Your brokerage’s conversion rate is directly proportionate to the level of trust your audience has in your company. You may have worked hard in designing your landing page, spent time, energy and money in bringing it to life. You may have established connections with affiliates to aide in your acquisition, and yet, the visitors that come to your landing page are just not converting.

What is it that inspires one visitor to a landing page to take action and convert, while others simply bounce back? Well, when you are designing a landing page with conversion in mind, there are certain do’s and dont’s that can make the difference between building your brokerage’s credibility and killing it.

The herd behavior, power to the masses. When I was in middle school, the gummy bracelets were all the rave. Hideous bracelets that every kid in my school wore around his/her arm simply because everyone else did it too. Then the colored shoelaces were a hit, and the big hair, and the list is endless. Today, look at your Facebook feed and see how posts and photos all follow a certain theme, a trend. That is because we like to do what others do. People trust what others are doing because they think ‘Hey, if so many people are doing it, it must be good’. Leverage that to build trust and credibility in your brokerage. Talk about the number of customers you have, the countries you serve, use testimonials.

Make your visitors feel safe. Featuring marks of trust on your landing page will make visitors feel secure about dealing with your brokerage and handing you their hard earned dollars. We know you have it in your ‘Terms and Conditions’, but don’t just hide it there, display the reasons why they should deal with your company, front and center. Do you have a withdrawal authorization guarantee? Write it. Are payments secure? Tell them. You are licensed and regulated? Make it known. Summarize your refund policies and quality service assurances and place them center stage on your landing page.

The grammar police. Whether you like it or not, your company’s credibility will be judged by how well or how poorly your write, grammar and spelling errors are huge credibility killers. It isn’t necessary to write fluffy copy, you can use a conversational tone, but make sure it flows nicely and it makes sense. As sure as you may be of your spelling capabilities, always have someone else review your copy. Familiarity of text is tricky and as many times as you may go through your copy, spotting your own spelling errors may not be possible.

Don’t over-promise. It is a well-known fact that headlines are the most crucial part of a landing page, but using the right headline copy is even more so. Using unrealistic or inflated promises will make people wary and think your offer is too good to be true. So will using vague claims. If you make a claim about being the best, the biggest or the brightest, back it up with facts. Click bait will get you visitors, but it will lose you credibility. If someone clicks expecting something based on your headline, don’t disappoint them. Deliver what you promise.

Keep your design professional. People are quick to judge a book by its cover and in a fraction of a second, a visitor to your landing page will decide whether to stick around or leave, so make sure the first impression is professional and that the look of your site relates to what you are selling. Blinking, Las Vegas-style banners, pop-ups and moving or flashing banners don’t exactly scream “trust”.

Add your contact information. Feature your company’s contact information, including your address and photos of your offices and/or employees. It’s important to put a face to your business and show customers that you truly exist.

Read this next

Retail FX

Banxso announces 8.7% interest rate on deposits in South Africa

“With Banxso, they can enjoy the benefits of both worlds – earning competitive interest and having the freedom to trade, all within the same platform.”

Industry News

FINRA to publish transaction details in U.S. Treasury securities

“Consistent with our longstanding practice, FINRA is introducing greater transparency in a calibrated and careful manner, benefiting liquidity and resilience in this critical market while also mitigating potential information leakage concerns.”

Institutional FX

OpenYield launches “cheap and easy” fixed income trading for brokers

“We’re on a mission to make bonds cheap and easy to trade, and are excited about the opportunity to build generational capital markets infrastructure.”

Digital Assets

Sumsub and Mercuryo publish a guide for VASPs: “Mastering Travel Rule Compliance”

“At Sumsub, we’ve concentrated our efforts on filling the gap in understanding the complexity of Travel Rule regulation and helping organizations find the best solution to stay safe and compliant while minimizing costs and avoiding potential risks of non-compliance. This guide we created with Mercuryo, our trusted partner, is the ultimate navigation tool all VASPs can consult.”

Digital Assets

Bitget Wallet Leads with Record Swap Volume & New Crypto Innovations

This week, Bitget Wallet achieved a milestone by surpassing Metamask with a record 388,757 Swap order transactions, securing the global lead. The significant 7-day trading volume, almost 68,000 more than its rival, underscores its liquidity and user trust. This robust activity signals Bitget Wallet’s prominent role and reliability in the dynamic crypto market.

Digital Assets

Embarking on a Digital Currency Journey

Imagine you’ve stumbled upon a treasure map, leading you to untold riches hidden in the vastness of the internet. Instead of gold coins and jewel-encrusted goblets, this treasure comes in the form of digital currencies, the modern-day loot coveted by many.

Reviews

Traders Union Experts Share The Trading Analyst Review For 2024

Navigating options trading in rapidly shifting markets poses a considerable challenge. This is where options trading alert services become invaluable. They aid traders in keeping abreast of evolving opportunities and market trends. In this assessment, Traders Union experts scrutinize The Trading Analyst alert service to ascertain its efficacy. 

Digital Assets

BlockDAG’s Presale Achieves $9.9M: Aiming For A 5000-Fold ROI As Cardano’s Price Rises And Fantom Launches Sonic

Explore Cardano’s surge, Sonic’s efficiency, and why BlockDAG’s growth makes it the top crypto choice. A deep dive into the future of blockchain investments.

Digital Assets

US, UK probe $20 billion Tether transfers tied to Russian exchange.

U.S. and UK authorities are investigating the movement of $20 billion in the USD-pegged stablecoin tether (USDT) through Moscow-based exchange Garantex.

<