CakeCodes, a Seattle-based blockchain adtech and payments company, today formally introduced BitMaker 2.0, an Android app that incentives users to…
CakeCodes, a Seattle-based blockchain adtech and payments company, today formally introduced BitMaker 2.0, an Android app that incentives users to engage with mobile products through advanced gamification and free Bitcoin and Ethereum rewards. In stealth mode since its launch in September 2014, BitMaker has become a viral sensation, leapfrogging major milestones as an unfunded startup. Today, BitMaker has surpassed 250,000 active monthly users across 187 countries, with rewards for over 100 apps offered on the platform including Mobile Strike and Game of War: Fire Age.
CakeCodes also announced an upcoming equity crowdsale on the prominent Wefunder platform. Starting on Sunday, April 30, CakeCodes will raise a limited round intended to increase user growth and to fast-track the development an iOS app.
CakeCodes’ BitMaker app grants free bitcoin and Ethereum to users for trying new products, games and apps. Blocks can be claimed by a user and can be transferred to a bitcoin or
Ethereum wallet at any time.
“Nearly $600 billion is spent on global advertising, and yet many ads are simply ineffective,” said Simon Yu, CEO of CakeCodes. “Advertisements are everywhere and people automatically tune them out. The CakeCodes team had a mission to make advertisements more effective and less annoying.”
Yu added, “Traditional advertising methods include pushing unsolicited ads onto people. We wanted to combat this by giving consumers the option to opt in and get paid for their time used on trying a new product. With Bitmaker, end-users get paid, businesses only pay upon engagement, and customer acquisition costs are dramatically decreased. Everyone wins. What we’ve done is create a simple, fun way for consumers to be rewarded for trying cool new products.”
BitMaker connects advertisers and marketers to over 250,000 monthly users willing to perform small tasks for their business for a fraction of the price of a traditional advertising campaign. Advertisers only pay for users who have tried the product, eliminating false impressions, clicks or installs, while driving user retention.
“We are able to understand what the customer needs because we’re also the audience: our team is made of app developers and gamers,” said Calvin Hsieh, Founder and CTO of CakeCodes. “That’s why we crafted our app based off the mechanisms behind popular role-playing games, including World of Warcraft and Final Fantasy. While playing, gamers are rewarded for completing a mission for items like digital swords or in-game gold. We made this experience tangible by tying it to the real world; when a user completes a mission on our app, they receive real money. After 700,000 installs, we are proud to state that our business model works.”
Hsieh initially started CakeCodes and Bitmaker as a classroom project at the University of Washington in his dorm room. After graduation, Hseih pursued his dream of expanding the company and brought Yu on board.
Yu started his entrepreneurial journey at the age of 19, when he was forced to drop out of college and pick up a full-time job. After borrowing $100 from his father, Yu began selling Korean tacos out of his apartment to students across campus. The tacos turned into a viral sensation, allowing Yu to start a food truck. Before joining CakeCodes, Yu was able to scale this business into a $500,000 enterprise with ten employees within two years.
Starting April 30, 2017, BitMaker will be hosted on Wefunder, a regulated equity crowdfunding platform for both accredited and non-accredited investors. Funds raised will accelerate the creation of an iOS app and will further enhance the Android app with exciting new features, including payouts in additional forms of digital currency.
For more about CakeCodes and the BitMaker app, visit http://bitmaker.cakecodes.com/.