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Leverate launches proprietary marketing automation system Optim8 and smart trading platform Activ8

Andrew Saks-McLeod, Head of Research and Analysis, ETX Capital

Financial technology solutions provider Leverate has launched its new line of products to a vast and high quality industry audience at the Finance Magnates London Summit on November 14th and 15th, 2016. After a significant re-focus of business strategy and months of development, Activ8 and Optim8 were presented to attendees from all over the world, […]

Leverate restructure

Financial technology solutions provider Leverate has launched its new line of products to a vast and high quality industry audience at the Finance Magnates London Summit on November 14th and 15th, 2016.

After a significant re-focus of business strategy and months of development, Activ8 and Optim8 were presented to attendees from all over the world, who were delighted to see the tech provider answer their needs for serving a more sophisticated and demanding market. Optim8 is the firm’s proprietary marketing automation system that promises to increase a brokerage’s conversion and retention rates while reducing staffing costs, by use of adaptive and personalized automated messages. The automated system is compatible with any trading platform and CRM. Activ8 is Leverate’s new smart trading platform that features a dynamic interface, loaded with the company’s regulation-compliant social trading platform and supercharged with Optim8.

Nicc Lewis, Chief Marketing Officer at Leverate, reported directly after the expo: “we have always been certain that the London Summit is the perfect platform to launch our products, but this year we are simply astonished at the response we have gotten from brokers.”

Avishai Ben-Tovim, GM of the Activ8 and Optim8 Business Unit added “We have worked tirelessly to bring brokers the products and systems that will help them grow their businesses exponentially and the response we got upon the recent launch of Activ8 and Optim8 is proof that once again, we are bringing innovation to the FinTech sector.”

Kobi Gur, CEO of Leverate, provided an insightful rationale as to the need for specific tool such as these in a preview of Leverate’s launch of Activ8 and Optim8 at the FinanceFeeds Cyprus Cup in Limassol, Cyprus on November 3, to an audience consisting of senior executives within the electronic brokerage sector.

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