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financial services

Inside View, Week in Review

Should you use Snapchat for your business? And how?

While very much a “millennial’s” tool, 71% of Snapchat’s users in the USA are 18 to 34 years of age. Yet even if your company’s demographic doesn’t necessarily fall into this age range, the increasing use and proliferation of the app, indicates that other age demographics may soon be using it, says Leverate’s Adinah Brown

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Inside View

No, Robots should not run your marketing

“If we look at successful companies in this industry, we see there is another way. One that focuses on long term, that focuses on adding value to customers rather than taking it. Those companies have in common that they have humans involved in the process” – Bart Burggraaf, Managing Partner, MediaGroup Worldwide

Industry News, Technology, Week in Review

Fearing your annual review at work? Those days could be over

“Culture is not just apps. It’s a combination of people and technology. If you are joining the company in your 20s, unlike when I joined, you’re going to learn to code. It doesn’t matter whether you are in sales, finance or operations. You may not end up being a programmer, but you will know how to code. We are also changing the plumbing inside the company to connect everyone and make the culture change possible. This is existential and we’re committed to this” – Jeffrey Immelt, CEO, GE