2024 McLaren F1 Team embraces OKX branding

Rick Steves

OKX has announced an expansion of its partnership with the McLaren Formula 1 Team for the 2024 F1 season. 

The digital asset exchange’s logo will now feature on the side pods of the McLaren F1 car livery for 20 races, in addition to other branding placements on the car. 

This announcement follows the reveal of McLaren’s new 2024 car livery on January 16, which includes the OKX-branded side pods. This design was inspired by the “Stealth Mode” livery, a collaborative effort between OKX and McLaren, unveiled in September 2023.

“We love the spirit that McLaren is taking into the 2024 season”

This extended partnership aims to bring fans closer to the convergence of technology, innovation, and speed, highlighting the evolving landscape of sports sponsorships and technology integration.

Haider Rafique, Chief Marketing Officer at OKX, said: “We are thrilled to be part of the new McLaren F1 Team campaign ‘Whatever It Takes.’ We love the spirit that McLaren is taking into the 2024 season and we are excited to see that elements from our co-designed livery from Singapore have been integrated in this year’s design. It feels like this will be a special year for McLaren and an epic one for our partnership as well.” 

Zak Brown, CEO of McLaren Racing, said: “Our partnership with OKX is going from strength to strength and we’ve delivered some fantastic fan activations last season. I look forward to building on that success through this expanded relationship, and to keeping the innovative and forward-thinking OKX brand front and centre in the fast-paced world of Formula 1.” 

OKX secured VASP license in Dubai

Earlier this week, the Dubai-based subsidiary of OKX secured a Virtual Asset Service Provider (VASP) license from the Dubai Virtual Assets Regulatory Authority (VARA) for VA Exchange Services.

The license, though currently non-operational, is contingent on meeting VARA’s conditions and localization requirements, paving the way for OKX Middle East to offer spot services and spot pairs to institutional and qualified retail customers via the OKX App and OKX.com exchange.

OKX boasts the trust of more than 50 million users and is a top partner for English Premier League champions Manchester City FC, McLaren Formula 1, Olympian Scotty James, and F1 driver Daniel Ricciardo. The company also holds a significant partnership with the Tribeca Festival, aiming to bring more creators into the Web3 space.

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