5 Tips to get the most out of your existing web traffic

Yael Warman

You are spending thousands of dollars in driving traffic to your website, but what are you doing to get the most out of those visitors? In today’s fast paced world, if people can’t find what they are looking for in the first few seconds they spend on your site, they’ll bounce right back out to […]

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You are spending thousands of dollars in driving traffic to your website, but what are you doing to get the most out of those visitors? In today’s fast paced world, if people can’t find what they are looking for in the first few seconds they spend on your site, they’ll bounce right back out to never be seen again, so if your efforts to drive traffic to your site have paid off, make the most of it and get those visitors to convert. How? We’ve gathered the 5 best tips for designing your website with “conversion” in mind.

1: Make Onboarding Easy

You would be surprised at how many of your customers begin the onboarding process and leave mid-way through filling out the form. Forms that are too long or with complicated questions are a turn-off to users, as are forms that generate errors after submission. A live test conducted by MECLABS at the MarketingSherpa Lead Gen Summit 2013 proved that one additional form field reduced the lead generation rate by 11%.

If you optimize your onboarding forms, you will most certainly boost your conversion rates. Implement form analytics to inspect and evaluate your conversion funnel and identify what your form’s pain points might be so you can correct them and increase conversions.

2: Add Chat

Giving visitors the opportunity to initiate a chat with a representative is a good conversion tool, but being able to generate a chat yourself is a phenomenal tool. By initiating a chat with a visitor, you can proactively tackle objections and answer questions that may be preventing them from signing up. You can also “humanize” the web experience and show there are real people behind the brand.

Use Strong Calls to Action (CTAs): Incorporate CTAs into every piece of content you have on your website. Strong CTAs should let visitors know what you want them to do. Not every CTA is about the hard sale, some CTAs may include lines such as read a blog post, fill out a form, leave us a comment, share this article with your friends, etc. Try using a language that entices users to take an action.

3: Give Social Proof

Given the amount of horror stories in the Forex market, visitors may be hesitant about depositing funds with your brokerage. Questions about whether they’ll be able to easily withdraw funds if desired, whether your firm will survive a Black Swan event or whether there are any hidden fees, may prevent a visitor from moving forward through the conversion funnel. Appease the fear and address these issues by providing social proof of your good reputation. Testimonials, accreditations and videos of other clients endorsing your brand, will make them realize that others who have been in their shoes before, have made the right decision by moving forward with your company.

4: Be Upfront and Concise

Tell visitors exactly what features and benefits they are going to get, what your fees are, how is your brokerage different from other brokerages, etc. Specify your offering, but don’t give too many options. People tend to avoid making decisions when too many choices are involved. If your brokerage offers several products, suggest which one is best for them or mention which one is the most popular choice.

5: Bonus Tip

Every business is different and what may work for one, may not work for another, so the best strategy to achieve optimal conversions is to test, test and test until you find what works best for your business.

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