ActivTrades taps Vikeshkumar Purohit amid push into DACH markets

Purohit has been with ActivTrades since 2019, having originally joined the firm in 2019 as a senior account manager. Prior to that, he held senior sales roles at the UK business of Middle East-focused broker, ATFX. While there Purohit established a new market within the DACH-region by creating marketing and business strategies.

DACH is an acronym used to describe Germany, Austria, and Switzerland. These neighboring countries, which have a total population of almost 100 million inhabitants, represent the largest community where German acts as the de-facto nationwide language.

Based out of London, Purohit’s career encompasses different stints at top FX brokers including London Capital Group and IG Group.

Beyond strengthening its position in its homeland, ActivTrades has been actively growing abroad. The company made headlines recently after it updated its trading offering to provide its clients with the opportunity to trade fractions of stocks.

The multi-regulated broker is rolling out a fractional trading feature as a way to lower the bar for young investors. The feature allows small-bucks traders to diversify their portfolios by spreading their relatively small capital over a broader range of stocks.

With fractional shares, ActivTrades’ clients can buy a “slice” of stock that represents a partial share. For example, they can buy 1.5 or 1.05 of an Amazon share, or any other company available on the platform. Meanwhile, the minimum order volume remains the same – one share.

The trend picked up as retail brokers look beyond the no-fee trading war, which set off a new rush among other firms to do the same amid increased competition in the industry to attract the next generation of investors.

Meanwhile, ActivTrades highlighted how its offering is more appealing to a wider audience since it executes all fractional trades in real-time during market hours. This goes against other firms’ products that execute similar trades at the end of a trading day or wait for multiple orders to add up to full shares rather than holding the remaining shares on their balance sheet. That, however, means more market risk and exposure to volatility.

ActivTrades is an FCA-regulated broker that operates three branches of the business outside the UK, in Italy, Bulgaria, and in Dubai. The branch in Sofia, established in 2012, handles all the technical aspects of ActivTrades business, as well as the responsibility for risk control, and some client services.