Acuity launches AnalysisIQ to enhance online brokers’ education, retention, and engagement

Rick Steves

Acuity Trading, together with its subsidiary Signal Centre, has launched AnalysisIQ, its latest product and key component of a revamped Research Terminal, the firm’s AI-based solution that empowers online brokers. 

AnalysisIQ supports the decision making process for traders by conducting a holistic deep analysis of the markets to deliver actionable trade ideas.

Built on the existing power of Signal Stream with the added ability to link seamlessly with Acuity’s other new Research Terminal tools including AssetIQ, as well as the Economic and Corporate Calendars, AnalysisIQ combines professional trading expertise with human-led technical market analysis and AI to deliver transparent and high-quality trade ideas that support novice and advanced traders alike.

Brokers can leverage AnalysisIQ to enhance education, retention, and engagement with a focus on improving the overall lifetime value of these clients. The same has happened with AssetIQ, with brokers reporting positive returns on investment with increases in user numbers and adoption rates, according to Acuity Trading.

Andrew Lane, CEO Acuity Trading, said: “Technical analysis continues to be a popular tool for traders. AnalysisIQ is an extension to our recently launched products. It can be seamlessly integrated with our recently launched AssetIQ, Economic and Corporate Calendar products. By bringing together both traditional and alternative data sets in our unique visual style, brokers can create a more engaging research experience for their traders and nurture a more intuitive trading experience.”

Over 15x ROI with email marketing platform

Acuity Trading has provided two client case studies, exemplifying integration via HTMl5 widget and email marketing, to point the ROI benefits of AnalysisIQ.

Client Case Study 1 Integration via HTMl5 widget:

  • Initial adoption (% of clients using signals) after 3 months was at 4% compared to adoption after 2 years of 70-80%.
  • The number of trades initiated when using signals was 20% higher.
  • Engagement rates when signals were opened increased by 30%
  • Sessions of activity when signals were opened increased by 50%

Client Case Study 2: Integration via email marketing platform:

  • Over a 6 month period, 1 email per day resulted in an average open rate of 56%
  • 25% of users deposited fresh funds within 18 hours of the email being sent
  • Over 15x ROI

With every trade idea AnalysisIQ includes clear target levels, confidence ratings and continuous updates so traders can find them and time their trades.

Available in multiple languages, brokers can share quality signals from AnalysisIQ through a range of delivery options across MT4/5, web, mobile, email, social media, instant messaging, and API.

Early adopters of AnalysisIQ are delivering trading ideas through platform integrations including but not limited to, SharpSpring, Blueshift, WhatsApp, Telegram, HubSpot, YouTube, SalesForce Pardot, Solitics, WeChat, Facebook and MetaQuotes.

  • Read this next

    Executive Moves

    Admirals appoints founder Alexander Tsikhilov as CEO

    “Striking the right balance between sourcing new talent and developing and harnessing the strength and capabilities of our current workforce, is key to achieving our vision.”

    Executive Moves

    GCEX appoints Ignacio Corral and Helen Man to UK operation

    GCEX has announced the appointment of Ignacio Corral and Helen Man to its UK FCA-regulated operation based in London as the firm further expands its global business on account of increasing demand for its digital prime brokerage services.

    Retail FX, Uncategorized to shut down UK operation after eight months’s UK withdrawal reflects broader market dynamics, where increased competition among retail investing platforms, including newcomers like Robinhood and Webull, pressures companies to consolidate their efforts in their most profitable or strategic markets.

    Industry News

    UK FCA commits to swifter enforcement actions

    “Reducing and preventing serious harm is a cornerstone of our strategy. By delivering faster, targeted and transparent enforcement, we will reduce harm and deter others. We will also make greater use of our intervention powers to stop harm in real time.”

    Digital Assets

    Ultimate Crypto Trading Software: Zent Launches Innovative Platform For All Institutional Needs

    Zent, a pioneering software provider for financial institutions, has unveiled its all-in-one platform for high-speed crypto trading across popular exchanges. The “ultimate tool tailored to institutional teams and trading volumes” offers distinct advantages, eliminating hurdles like delays and market impact.

    Digital Assets

    OKX officially launches Turkish crypto trading platform

    “With a crypto adoption rate close to 50%, Türkiye represents a very dynamic and promising market for the industry as it continues to develop. The population’s high level of engagement and understanding of digital assets makes it an ideal environment for OKX, and we’re strongly committed to helping continue to grow this already vibrant ecosystem.”

    Retail FX

    ZA Bank launches US stock trading service ZA Invest

    ZA Invest provides access to over 6,000 US stocks and 3,000 ETFs, and a promotional USD savings interest rate of up to 10% p.a. for eligible users.

    Podcasts, Women of the Industry

    FF Podcast delves into the rise of prop trading as Brokeree releases Prop Pulse

    In the latest FinanceFeeds Podcast, Tatiana Pilipenko discusses Prop Pulse, Brokeree Solutions’ platform for prop firms and retail brokers aiming to delve into prop trading. Offering a flat fee structure, Prop Pulse emerges as a scalable solution in an era where successful traders increasingly prefer prop firms over traditional retail brokers.

    Retail FX

    Swissquote renews with UEFA for Europa League and Europa Conference League

    “Football stands for passionate competition, the pursuit of triumph, and the spirit of enthusiasm shared by all. These are values that align perfectly with our company and our partnership with customers.”