Acuity launches AnalysisIQ to enhance online brokers’ education, retention, and engagement

Rick Steves

Acuity Trading, together with its subsidiary Signal Centre, has launched AnalysisIQ, its latest product and key component of a revamped Research Terminal, the firm’s AI-based solution that empowers online brokers. 

AnalysisIQ supports the decision making process for traders by conducting a holistic deep analysis of the markets to deliver actionable trade ideas.

Built on the existing power of Signal Stream with the added ability to link seamlessly with Acuity’s other new Research Terminal tools including AssetIQ, as well as the Economic and Corporate Calendars, AnalysisIQ combines professional trading expertise with human-led technical market analysis and AI to deliver transparent and high-quality trade ideas that support novice and advanced traders alike.

Brokers can leverage AnalysisIQ to enhance education, retention, and engagement with a focus on improving the overall lifetime value of these clients. The same has happened with AssetIQ, with brokers reporting positive returns on investment with increases in user numbers and adoption rates, according to Acuity Trading.

Andrew Lane, CEO Acuity Trading, said: “Technical analysis continues to be a popular tool for traders. AnalysisIQ is an extension to our recently launched products. It can be seamlessly integrated with our recently launched AssetIQ, Economic and Corporate Calendar products. By bringing together both traditional and alternative data sets in our unique visual style, brokers can create a more engaging research experience for their traders and nurture a more intuitive trading experience.”

Over 15x ROI with email marketing platform

Acuity Trading has provided two client case studies, exemplifying integration via HTMl5 widget and email marketing, to point the ROI benefits of AnalysisIQ.

Client Case Study 1 Integration via HTMl5 widget:

  • Initial adoption (% of clients using signals) after 3 months was at 4% compared to adoption after 2 years of 70-80%.
  • The number of trades initiated when using signals was 20% higher.
  • Engagement rates when signals were opened increased by 30%
  • Sessions of activity when signals were opened increased by 50%

Client Case Study 2: Integration via email marketing platform:

  • Over a 6 month period, 1 email per day resulted in an average open rate of 56%
  • 25% of users deposited fresh funds within 18 hours of the email being sent
  • Over 15x ROI

With every trade idea AnalysisIQ includes clear target levels, confidence ratings and continuous updates so traders can find them and time their trades.

Available in multiple languages, brokers can share quality signals from AnalysisIQ through a range of delivery options across MT4/5, web, mobile, email, social media, instant messaging, and API.

Early adopters of AnalysisIQ are delivering trading ideas through platform integrations including but not limited to, SharpSpring, Blueshift, WhatsApp, Telegram, HubSpot, YouTube, SalesForce Pardot, Solitics, WeChat, Facebook and MetaQuotes.

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