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Advanced Markets & Fortex hire former Swissquote executive Nidal Abdel Hadi as Managing Director for Middle East and N Africa

Andrew Saks-McLeod, Head of Research and Analysis, ETX Capital

An increased demand for a reputable counterparty in the Middle East and North African regions has created a need for overseas expansion. Senior industry executive Nidal Abdel Hadi joins Advanced Markets & Fortex to lead their presence in this important region

Institutional liquidity provider and prime of prime broker Advanced Markets LLC and FX technology vendor Fortex Inc have appointed Nidal Abdel Hadi as Managing Director of their Middle East and North Africa (MENA) operations and business development.

Nidal joins Advanced Markets and Fortex Inc. having spent almost 3 years with Swissquote where he most recently held the position of Head of Institutional Sales. Prior to his time at Squissquote, he spent 6 years as Head of Institutional Sales with MIG Bank. Importantly, Nidal brings with him an impressive track record of new business development, generated through 16 years of experience working in key leadership roles within the financial services industry.

In his new position, Nidal will be responsible for driving the companies’ worldwide growth with a specialized and particular focus on the Middle East region. This signals a significant expansion for Advanced Markets and Fortex, as the firm continues to grow its global senior leadership team.

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The FX market in MENA is experiencing rapid growth and there is an increasing demand for a reputable counterparty, one that can deliver true STP (straight through processing) access to the interbank market via reliable and robust technology.

“Nidal brings world class knowledge of the market and a global perspective to this new position. He has a track record of success and a detailed understanding of the institutional FX sector. Adding this new role is vital for Advanced Markets and Fortex as we continue our ambitious plans to further expand into international markets, by pioneering real FX “Prime of Prime” services and promoting transparency and fair OTC FX execution”, said Natallia Hunik, Global Head of Sales at Advanced Markets and Fortex Inc.

“I am delighted to join Advanced Markets and Fortex Inc., the leading Institutional FX liquidity and technology providers. The demand for world-class institutional service, and stable and advanced technology that meets the needs of Banks, Brokers and corporate asset managers alike, is increasing worldwide”, said Nidal Abdel Hadi. “I believe that by combining the truly competitive prime liquidity and market depth of Advanced Markets and the state-of-the-art technology of Fortex we have created the optimal environment for Institutional clients , one that ensures both best execution and stable connectivity”.

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