Alpha FX shareholders approve rebranding as Alpha Group

abdelaziz Fathi

Following the general meeting of shareholders today, Alpha FX Group PLC (LON:AFX) announced that it secured the approval to change the company’s name to Alpha Group International plc and its TIDM ticker to “ALPH”.

Alpha FX

The change of name is expected to come into effect from 5 December 2022 and a further announcement will be made prior to then.

Alpha said the new name better reflects its strategy of expanding its product portfolio in a broad array of growth categories, as well as the culmination of its extensive business transformation. The rebranding shows that the company has completely evolved into an all-encompassing, global financial services provider.

Alpha added that the new corporate name would better encompass what it does, as it broadens its reach beyond FX trading solutions to become a multi-asset provider. The company also cited the reason for the amendment as an attempt to further accelerate business development in new financial fields to serve clients with a global presence. The group caters to a wide range of clients, including medium sized corporates that deal with currency conversion, international commerce, and payrolls.

“This name change reflects the Company’s evolution from being solely a provider of foreign exchange or “FX” solutions, to a company that now provides a wider (and growing) range of financial solutions to corporates and institutions. Whilst the Company and its group has consistently communicated under the shorthand of “Alpha” for a number of years, and will continue to do so, the change will ensure there is now consistency across all touchpoints,” the statement reads.

The news comes shortly after Alpha FX launched a refresh of its website to offer improved usability and a new design. To avoid any doubt or confusion, the address of the company’s website has not changed.

Apart from the modern look, the revamped website also provides interesting features aimed at further improving the trading experience for its clients, while ensuring complete safety of all operations. Alpha FX website now provides visitors with seamless and a more personalized experience, with which users can now quickly get to where they needs, whilst demonstrating what differentiates the group within its markets.

In a media release, Alpha FX explained that it has focused on the development of fully responsive design, bringing a greater breadth and depth of information around the services it provides to corporates and institutions.

In addition, Alpha has created a new Investor Relations section, with a particular focus on providing shareholders with further detail and information around its investment case and this contains all information required pursuant to AIM Rule 26

Read this next

Metaverse Gaming NFT

DCentral Miami brings together all of Web3, NFT, DeFi, Metaverse

The world’s biggest Web3 meeting entitled DCENTRAL Miami is set to take place November 28-29, featuring a lineup of some of the biggest and most influential names in the blockchain space.

Digital Assets

Crypto ban expands across UK banks as Starling joins ‎crackdown

UK digital bank Starling has banned ‎all customer payments related to cryptocurrencies, another blow for the crypto traders ‎who recently saw a sizable number of banks deciding not to ‎finance the wobbly asset class.‎

Interviews

Markets Direct at FIA EXPO 2022: Traders know what they want from brokers

The FIA Expo 2022, one of the most prestigious events within the global derivatives trading industry, took place in Chicago on 14 & 15 November.

Interviews

FIA Expo 2022: TNS addresses public cloud limitations with hybrid infrastructure

November is the month of the FIA Expo, one of the largest futures and options conferences in the world, bringing together regulators, exchanges, software vendors, and brokers in one place: the Sheraton Grand Chicago Riverwalk. 

Retail FX

Italy’s regulator blacks out Finance CapitalFX, MFCapitalFX

Italy’s Commissione Nazionale per le Società e la Borsa (CONSOB) has shut down new websites in an ongoing clampdown against firms it accuses of illegally promoting investment products in the country.

Retail FX

Suspected leader of Honk Kong ramp-and-dump scam appears in court

A leader of a sophisticated ramp-and-dump scheme made his first court appearance in a Hong Kong court today, charged with market manipulation and various criminal offences. The case stems from an earlier joint operation of Hong Kong’s financial watchdog, the Securities and Futures Commission (SFC), and the local police. 

Institutional FX

Cboe’s James Arrante discusses growing demand for fixed income, FX algo

We caught up with James Arrante, senior director of FX & US treasuries product and business management at Cboe Global Markets, to uncover emerging trends in the FX and fixed income markets and learn more about the bourse operator’s recent initiatives.

Retail FX

Eurotrader acquires UK broker Petra Asset Management

Eurotrader Group has formally entered into the UK market with the acquisition of FCA-regulated broker, previously named Petra Asset Management Ltd. The new entity operates under the brand name Eurotrade Capital Ltd.

Inside View, Retail FX

The Game of Chess Continues – OPEC, China and the Oil Market

Over the past decade, the US has been complaining about the amount of power which the BRIC group, and specifically China, has on the global economy. BRIC stands for Brazil, Russia, India and China; these were the world’s fastest growing economies. Only in the past 10 months, the US has turned their attention toward OPEC due to the prices of fuel. Nevertheless, China seems to have a strong influence even over the price of crude oil.

<