Alpha Group opens Bristol office to serve smaller firms

abdelaziz Fathi

Corporate and institutional finance specialist Alpha Group has chosen Bristol as the location of its new sales office to drive further growth through providing its existing offering to smaller corporates.

Alpha FX

The Bristol office was initially established in January 2022 to focus on UK companies with turnovers of £5m – £30m, compared to larger cap firms that Alpha has historically served. The group already caters to a wide range of clients, including medium sized corporates that deal with currency conversion, international commerce, and payrolls.

Explaining the rationale behind the move, the company said the UK SME market represents an attractive market opportunity that can be captured without distracting from its wider focus on larger corporates and institutions. As such, the Bristol office, which generated revenues of more than £2 million last year, has a substantial runway for growth.

“By providing these clients with Alpha’s distinctive approach to FX risk management and access to established capabilities, the Group can provide them with a much-needed level of service and enter this market with a significant competitive advantage. Although clients will be smaller, our focus will remain on servicing high-quality companies, thereby providing a valuable opportunity to partner with high-growth companies and secure a significant share of wallet at an early stage,” the statement reads.

The new office space will generate a number of jobs for local talent within the B2B sector, as Alpha Group looks to maintain attractive profit margins. An office in Bristol made this possible as the town provides affordable cost of living and commercial rents are significantly lower.

The move is also a signal of confidence in Bristol as an important regional commercial centre with a thriving professional services talent pool.

“Achieving this meant that we needed to avoid becoming an incubator for front office employees wishing to eventually work with larger businesses – something that would have naturally occurred if the SME division was based within or near the London office.  Having a separate office in Bristol, where the cost of living is lower, but the quality of life is high, ensures that the financial and lifestyle dynamics available to the team are equally as attractive as they are in our other offices,” the company further explains.

The news comes shortly after the company secured the approval to change the company’s name from Alpha FX Group PLC (LON:AFX) to Alpha Group International plc and its TIDM ticker to “ALPH”.

Alpha also launched a refresh of its website to offer improved usability and a new design. Apart from the modern look, the revamped website also provides interesting features aimed at further improving the trading experience for its clients, while ensuring complete safety of all operations. Alpha website now provides visitors with seamless and a more personalized experience, with which users can now quickly get to where they needs, whilst demonstrating what differentiates the group within its markets.

Read this next

Executive Moves

Avelacom appoints Timothy Wong to run new Hong Kong office toward APAC expansion

Avelacom helps to achieve sub-millisecond speed of market data and order execution across both derivatives exchanges and crypto markets.

Executive Moves hires Ahmed Negm, a popular market analyst on CNBC, Sky News, Bloomberg’s Asharq

“Ahmed’s expertise and passion for understanding the intricacies of the financial markets will be invaluable as we continue to grow our client base and expand into new jurisdictions.”

Institutional FX

ATFX uses blockchain to help clients verify IBs and vice versa

ATFX said it has been working on the IB verification project for a few months.

Industry News

Research market in dire straits as SEC’s ‘no-action’ letter on MiFID II lapses in June – survey

“Of all the regulatory news that has hit the research market in the last few months, this is the one change that will fundamentally impact what fund managers can access and pay for in future.”

Executive Moves

Wombat appoints ex-abrdn Richard Charnock as UK platform turns to Europe

Launched in 2019, Wombat provides a dedicated mobile investing platform – available on both iOS and Android – offering users both range and choice.

Institutional FX

Broadridge integrates Point Focal’s pre and post-market reports

“Point Focal provides a unique lens on the market which will help add alpha to the trading process and these new insights will rapidly improve performance while mitigating execution risk and simplify trading.”


XCritical integrates with Brokeree Solutions, allowing its clients to launch copy trading 

The forex software provider – XCritical, has integrated Social Trading by Brokeree Solutions into their CRM system.

Industry News

HKEX partners with Saudi exchange for cross listings, ESG, Fintech

“The Kingdom of Saudi Arabia, and the broader Middle Eastern region, are one of the world’s most dynamic and exciting economic and innovation hubs and also home to some of the fastest growing investor groups in the world. Hong Kong and HKEX’s markets offer significant opportunities for international investors and corporates, including unrivalled connectivity to the Mainland Chinese markets through our unique Connect programmes. This agreement signals the beginning of even greater collaboration between our companies and our home markets, and we look forward to exploring many future areas of cooperation.”

Executive Moves

CMC Markets Connect relocates APAC team led by Peter Foster to Singapore

“Singapore is a vibrant city and is now undoubtedly seen as Asia’s leading financial hub. The decision to bolster the CMC Markets Connect team here will help us cement the company’s position as a leading provider of multi asset liquidity and comprehensive trading solutions across the region.”