Animoca Brands’ TinyTap to auction 2ns series of teacher-authored Publisher NFTs on Dec 15

Rick Steves

Animoca Brands and its user-generated educational games subsidiary, TinyTap, will be auctioning the second series of teacher-authored Publisher NFTs on OpenSea starting at 19:00 (EST) on 15 December 2022.

The second genesis auction of six TinyTap Publisher NFTs will run for 48 hours. Participation requires a crypto wallet supported by OpenSea.

TinyTap is a code-free platform for educators that allows them to create and share interactive educational content and receive a revenue share when that content is used by learners.

It has recently introduced Publisher NFTs to improve earning opportunities for educators, create new earning and promotional options for co-publishers, and empower the community to directly support the growth of learning.

According to the firms, the novel use-case of NFTs is aimed at improving mutual earning opportunities for educators and publishers while offering parents enhanced learning options.

A Publisher NFT grants co-publishing rights to a TinyTap Course

A Publisher NFT grants co-publishing rights to a TinyTap Course, which is a curated bundle of educational games made on the TinyTap platform by one educator in a specific subject.

Buyers of these NFTs become co-publishers alongside TinyTap and the teacher who created the Course. In return for promoting and marketing the associated Courses, NFT buyers share in the benefits generated from co-publishing efforts.

Teachers on TinyTap already earn income for producing content in a traditional Web2 framework, but now the Web3-based Publisher NFTs allow them to significantly improve their earning opportunities.

Participating teachers receive 50% of the net proceeds from the auction of the Publisher NFTs linked to their Courses and a 10% ongoing share of any revenue generated by such Courses. Buyers of Publisher NFTs are entitled to receive up to 80% of any revenue generated by their NFTs’ Courses as a result of their promotional efforts.

Sold-out first auction generated US$228,000 at time of sale

In November 2022 TinyTap established the viability of Publisher NFTs with a sold-out first auction, generating 138.926 ETH (approximately US$228,000 at time of sale).

Of that, 67.7 ETH (approximately US$111,000 at time of sale) went to the teachers who authored the content linked to the NFTs (see announcement of 7 November 2022).

The NFT that sold for the highest amount was Learn English with Gabi, which generated 22.9 ETH (approximately US$37,600 at time of sale) for its creator Gabi Klaf, which is more than 13 times the average monthly elementary teacher’s salary in Israel where she is based (source OECD).

Gabi Klaf said: “I’ve been teaching ESL passionately for over 30 years. I thought that discovering TinyTap’s interactive game platform was my biggest teaching breakthrough, but now I see that the Publisher NFT is my real breakthrough.”

Yogev Shelly, CEO of TinyTap, said: “TinyTap’s Publisher NFTs greatly bolster our mission to build tools that empower communities to create, own, and share education that is meaningful to them. We are thrilled to welcome the Web3 community to our creator economy for educational games and we are especially grateful to early supporters who recognized that Publisher NFTs introduce powerful new utility for digital assets, creators, educators, and blockchain ecosystems.”

Misa Matsuzaki, CEO of metaverse Job Japan and buyer of two Publisher NFTs in the first auction, commented: “TinyTap now enables publishing rights for digital educational content, giving the community like us the opportunity to support content we care about and distribute that content around the world. We are excited to share this innovative use of NFTs not only with our community but throughout all of Japan.”

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