Anyoption targets French traders with football promo in face of ban

Maria Nikolova

In the face of legal restrictions on all sorts of partnerships that promote binary options, some binary options brokers continue these endeavors.

FinanceFeeds has been keeping an eye on how the French ban on binary options advertising is being implemented. Thus far, it had turned out that certain binary options firms are not eager to comply with the ban on advertising of risky financial products, including binary options, introduced in the Sapin 2 law in France.

The latest example in this respect comes from Anyoption, a brand of Cyprus-regulated Ouroboros Derivatives Trading Limited. Technically, Anyoption is not a part of the blacklist of unregulated binary options brokers in France. Its marketing practices, however, run counter what the latest legal changes in France mandate.

Anyoption has just launched a trading competition that has as its top prize hanging out with Brazilian football star Roberto Carlos and a trip to Madrid, where “the lucky winners” will watch the game between Real Madrid FC and FC Barcelona.

One note should be struck immediately: anyoption is not a partner of any of the football clubs mentioned above. But it is still using their names to promote its trading platform.

Indeed, the French law leaves some room for advertising partnerships with binary options brands to continue until June 30, 2017. But this applies to partnerships current through July 1, 2016.

Anyoption is not the single Cyprus-registered binary options broker to continue to target French traders with football ads. For instance, 24Option, a brand of CySEC-regulated Rodeler Limited, continues to solicit French traders via its partnership with Juventus FC.

Many football teams have taken steps to terminate their partnerships with binary options brokers. Five French teams were amid the first to do so.

Earlier this month, FinanceFeeds reported of the termination of the partnership between Tottenham Hotspur FC and EZTrader. Also in England, Southampton FC put an end to its partnership with Banc de Binary in September last year. The binary options broker subsequently shut down its operations.

In the meantime, the number of binary options brokers on the blacklist of France’s financial markets regulator AMF keeps growing. A recent check by FinanceFeeds, however, has shown that 20% of the blacklisted companies continue operating undeterred by the warnings.

Read this next

Fintech, Uncategorized

BitMEX integrates HALO from Solidus Labs for cross-market surveillance

““The recent approval of the Spot Bitcoin ETF has piqued the market’s interest. As a result of price volatility, the trading volumes for crypto derivatives have gone up substantially. HALO, with its advanced technology and crypto-native detection architecture, will enable BitMEX to smoothly and safely scale trade surveillance across its increased trading volumes and provide the necessary safeguards for new product launches.”

Industry News

Horizon Software rebrands to Horizon Trading Solutions

“Horizon Trading Solutions has seen accelerated global growth over the past year to meet the rising demand for our trading solutions and built-for-purpose technology offering. The choice to rebrand represents a key part of this development, while maintaining our heritage and history in the industry.”

Market News

USDJPY has surged to levels last witnessed in 2022. Should we consider opening a short position?

The recent resurgence of the US dollar has propelled USD/JPY to new heights, touching levels not seen since 2022. This surge comes against the backdrop of stable short-term yields and ongoing economic data that fails to signal a significant slowdown, prompting questions about the extent of current monetary easing measures.

Digital Assets

DED Trends on Twitter After Memecoin Snapshot Announcement

Polkadot-backed community coin #DED, made it to the trending charts on X, demonstrating community’s engagement and interest behind the memecoin. 

Digital Assets

BlockDAG Presale Nears $10 Million Amid Toncoin’s Momentum, Green Bitcoin’s Presale, and the Rise of Other Top Cryptos

This article will examine three top trending topics: Toncoin’s potential, Green Bitcoin’s innovative presale, and BlockDAG’s sustainable mining approach. These cryptocurrencies take centre stage for their uniqueness and innovation.

Digital Assets

Coinbase scores minor victory vs SEC, but lawsuit to proceed

A federal judge in Manhattan, U.S. District Judge Katherine Polk Failla, ruled on Wednesday that the U.S. Securities and Exchange Commission’s (SEC) lawsuit against Coinbase can largely proceed.

Web3

COTI Teams Up with Civic for Enhanced Digital Identity Control

СOTI and Civic are teaming up to enhance digital identity security in Web3, aiming to provide users with more control over their digital selves through innovative technology.

Digital Assets

BlockDAG Takes on Chainlink (LINK) Crypto, and RON With DeFi Card and 5000x Profit Potential

Explore BlockDAG’s innovative DeFi card, which transforms cryptocurrency into spendable cash, alongside Chainlink (LINK) crypto and Ronin’s advancements.

Digital Assets

Court finally decides on Sam Bankman-Fried sentence, experts predict 20 years

Sam Bankman-Fried, the former CEO of the now-defunct cryptocurrency exchange FTX, is set to face sentencing on Thursday in a pivotal moment that could see the entrepreneur beginning a lengthy period in federal prison.

<