Apex Fintech taps Zogo to reward users for their financial literacy

Rick Steves

Through the partnership, Apex-Zogo users will have access to over 450 learning modules tackling important topics and giving users the ability to earn rewards for their ever-higher levels of financial literacy.

Apex Fintech Solutions has partnered with financial education app Zogo Finance to transform the way investors learn on their own.

Zogo is headquartered in Austin, Texas, and currently serves more than 500,000 users and partners with over 180 financial institutions, including banks, credit unions, broker-dealers, and multinational corporations.

Founded in 2018 by then-19-year-old Bolun Li, Zogo takes a Gen Z approach to covering a wide range of topics including investing strategies, e-sports, healthcare and insurance. Users have completed over 16 million lessons, with the average investor completing 38 lessons.

Now the modules will start rolling out even more broadly to investors nationwide through seamless integration into fintech platforms that are mutual clients of Apex and Zogo, such as Fintron and UNest.

Through the partnership, Apex-Zogo users will have access to over 450 learning modules tackling important topics and giving users the ability to earn rewards for their ever-higher levels of financial literacy.

Democratizing finance includes better education

Bill Capuzzi, CEO of Apex Fintech Solutions, said: “Our mission is all about democratizing finance through access—and education is a vital part of that. Partnering with Zogo helps us empower our clients and their millions of customers.”

Bolun Li, Founder and CEO of Zogo, commented: “Millennials and Gen Z are reinventing investing, which requires companies to adapt to their evolving interests, financial aspirations, and educational needs. Apex shares our vision of harnessing technology to create customized, flexible, and accessible learning opportunities to support investors of all types.”

Wilder Rumpf, Chief Executive Officer at FinTron, added: “The integration of Zogo’s modern, specialized content focused on the mobile-first generation will enable FinTron to expand its product offering, providing younger investors with a unique knowledge-based tool to foster a greater understanding of how to invest”.

Ksenia Yudina, Founder & CEO at UNest, said: “Zogo’s content is a value-add to our platform as we help parents build for their family’s future by educating them in a creative and engaging way”.

Apex Fintech is a financial technology firm that offers clearing, digital custody services and fractional share trading, among others, to its clients. Their offering focuses on enhancing brokerage functions such as opening accounts and onboarding, moving money, deposits and withdrawals.

Apex also opens the door for its partners to include the crypto assets into their clients’ portfolios alongside traditional brokerage assets, which has been disjointed in the past. From a legal and regulatory standpoint, the platform offers compliant custody and trading services for clients in most US states.

In March 2022, Apex Crypto was granted a so-called BitLicense by the New York State Department of Financial Services (NYDFS), joining a handful of firms who the approval to operate in the state. It now legally operates as a money transmitter and digital currency exchange, according to a company statement.

To maintain a BitLicense license, a provider must fulfill various reporting requirements and comply with standards on anti-money laundering, cybersecurity, and consumer protection.

New York is the only state that requires firms dealing in the digital assets to obtain a license to operate. The Empire State has established strong state-based regulation, but the approach has been widely maligned by the crypto community for being one of the strictest laws governing this type of business.

The news follows other, similar stories of progress for Bitcoin companies in the US, though cryptocurrency regulation still happens largely on a state-by-state basis.

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