Aussie FX broker TMGM sponsors Chelsea FC
TMGM, or Trademax Global Markets, has struck up a multi-year sponsorship deal with the Premier League club, Chelsea FC, which runs from the current 2023/2024 season.
The deal includes the West London club’s ‘Official Regional Online Forex and Trading Partner in Asia Pacific’ status for TMGM.
The partnership holds immense potential due to Chelsea FC’s massive fanbase in the Asia Pacific region. With official websites and social media platforms available in various Asian languages, the football club established a regional office in Singapore to cater to its supporters and partners, including TMGM.
TMGM is a multi-regulated, Australia-based global forex broker founded in 2013. The company has several branches and is regulated by the Australian Securities and Investment Commission (ASIC), the New Zealand Financial Markets Authority (FMA) and the Vanuatu Financial Services Commission (VFSC). While primarily a MetaTrader 4 broker, TMGM also offers its exclusive IRESS platform.
Chelsea FC, Chief Executive, Chris Jurasek, said, “We are delighted to welcome TMGM as our Official Regional Online Forex and Trading Partner. This new relationship aligns our shared commitment to innovation and we look forward to building this partnership and introducing TMGM’s impressive online trading services to our fans.”
TMGM, Chief Commercial Officer, Nick Yang, said, “We are excited to bring our trading expertise to Chelsea FC’s fan base and to reach out and engage with them, giving them the opportunity to understand the world of online trading. Together, we will explore synergies, create shared experiences for our communities and hopefully make a lasting impact. With our shared vision of excellence, innovation, and empowerment, we look forward to a successful and fruitful partnership with the Pride of London.”
TMGM will take advantage of advertising opportunities across the club’s various communications channels as well as engaging with both the club’s supporters and sponsors.
The full financial terms were not officially disclosed, but according to some industry estimates TMGM is set to pay six figures a year for such a luxury. Sports partnerships stretching into $10 million are no longer a surprise and more of an expectancy at the top clubs.
Chelsea Football Club is currently seeking a shirt sponsor deal worth £25 million, which will also include their women’s team as part of the package. The club recently unveiled their new kit for the 2023-24 season without a commercial partner, making them the first of the ‘Big Six’ Premier League clubs to do so.
TMGM has been an Approved Broker Member of the Financial Commission since September 2022. The addition of TMGM to the FinCom’s member roster provides the company’s clients with access to a wide range of services and membership benefits including, but not limited to, protection for up to €20,000 per the submitted complaint.