Axi partners with Manchester City for “Select Your Edge” campaign

Rick Steves

Launched in September, Axi Select marks a significant step in Axi’s commitment to empowering traders. This program is designed to help ambitious traders evolve into professional trading roles, offering up to $1,000,000 USD in capital funding.

Axi, a frontrunner in online FX and CFD trading, has teamed up with football superstars from Manchester City FC to launch its newest endeavor, the “Select Your Edge” campaign.

This initiative introduces Axi Select, a novel capital allocation program, leveraging the global appeal of Manchester City players to reach a wide audience.

Axi Select offers up to $1,000,000 USD in capital funding

Since 2020, Axi, the Official Online Trading Partner of Manchester City, has effectively used its association with the club to create captivating content and showcase its unique financial products. In the latest campaign, Manchester City luminaries Erling Haaland, Kyle Walker, and Rodri engage in friendly yet competitive challenges, emphasizing the ‘edge’ that Axi offers.

Hannah Hill, Axi’s Head of Brand and Sponsorship, shares her excitement about the collaboration: “Working with the City players was, once again, very exciting. They displayed amazing chemistry with each other, and this made for some great banter and amazing content. The collaboration was a unique way to introduce our latest offering, Axi Select.”

Launched in September, Axi Select marks a significant step in Axi’s commitment to empowering traders. This program is designed to help ambitious traders evolve into professional trading roles, offering up to $1,000,000 USD in capital funding. What sets Axi Select apart are its zero registration fees and the opportunity for traders to retain up to 90% of their profits.

Louis Cooper, Axi’s Chief Commercial Officer, speaks about the program’s significance: “At Axi, we take pride in being a brand that consistently brings the edge to life for our customers. Our revolutionary new offering, Axi Select, is the first-of-its-kind among brokers and another true reflection of our brand promise.”

Axi is a global leader in online FX and CFDs trading. Catering to a diverse clientele in over 100 countries, Axi offers a comprehensive suite of assets, including CFDs for Forex, Shares, Oil, Precious Metals, Coffee, Indices, and other commodities.

Axi renewed multi-year deal with Manchester City

The brokerage group has recently renewed its flagship sponsorship deal with soccer giant Manchester City. As part of a commercial expansion with the Premier League champions, Axi extended its multi-year deal and expanded the sponsorship rights to include Manchester City women’s team.

As part of its sports sponsorships strategy, Axi also partnered with Spanish football club Girona FC. Under the terms of the sponsorship deal, Axi will receive a range of marketing benefits, including exposure on the team’s jerseys, stadium signage, and social media channels.

The Australian FX and CFD broker also became the ‘Official Online Trading Partner’ of the English Premier League club back in 2020.

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