Axiory Marketing Director Dominic Poynter, Talks Africa Expansion and the Broker’s Future Plans Following its 10th Anniversary

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Axiory Marketing Director Dominic Poynter, Talks Africa Expansion and the Broker’s Future Plans Following its 10th Anniversary

In which markets is Axiory most established and what are the plans for growth?

Axiory has expanded into a global broker over the last decade, reaching many different regions within our jurisdiction. South East Asia is one of the regions we’ve focused on with teams on the ground in several countries. Our next expansion will be in the African region, starting with Nigeria, where we’re operating locally. We’re excited to open new offices with new teams who will run localised campaigns both online and offline, wherever conditions allow. 

The Forex industry is now quickly setting foot in Africa. Do you see this as an attractive long-term bet?

We have extensive experience on the continent, specifically within Nigeria. Traders from African countries have a voracious appetite for honesty and transparency with a preference for face-to-face interactions. Given our general approach to serving traders, we know we can satisfy that hunger and build long-term relationships with partners and traders in the region, and leave a footprint that will last. 

Axiory raised the leverage cap from 1:500 to 1:777 in a time when the Forex industry copes with stricter rules on margin trading in key jurisdictions. Was that move a wink to dissatisfied traders looking for greater exposure?

A variety of options allows traders to customise their conditions for their trading style and strategy. Of course, for some traders, it’s all about trading at the maximum level; however, we are very cautious and conscious about informing our traders about the risks that come with leverage. That being said, there was a demand for higher leverage from our traders. After carefully considering it, we increased leverage on our Max account. This allows capable traders who accept this risk to take advantage of potentially greater rewards.

It’s the 10th birthday of Axiory. Where do you see the broker in ten years?

Reaching the 10-year milestone is an important achievement in an industry where many vanish as fast as they appear. We’ve learned from the last decade that resilience and proactiveness keep a broker going strong and able to support traders. That’s how we plan to go ahead for the next 10 years. The next move is to firmly establish Axiory as a leading broker in South East Asia and Africa. We will continue expanding our educational efforts through Axiory Global, our dedicated market news and educational portal Axiory Intelligence, and any new projects we work on. In the meantime, we continue to strive to be the most transparent and trustworthy broker that leads the industry by example.

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