B2C2 elevates Nicola White to CEO of US business

abdelaziz Fathi

Cryptocurrency market maker and liquidity provider, B2C2 has elevated Nicola White to take an expanded role as CEO of its US business.

Ms White, the former chief operating officer of fixed income at Citadel Securities, has originally joined the firm in July 2021 as president of B2C2 USA. Her promotion aims to leverage her track record in developing electronic solutions for institutional markets to enhance B2C2’s capabilities as a full service liquidity provider.

Prior to B2C2, White spent five years at electronic trading firm Citadel Securities and nearly 13 years within Morgan Stanley’s fixed income division. At Citadel Securities, she was global COO of the FICC business, tasked with leading the firm’s fixed income institutional market-making business strategy.

Nicola White, CEO of B2C2 USA, commented: “I’m delighted to be leading our U.S. operations and look forward to working with the global team to build out B2C2’s already significant capabilities in electronic trading across spot and derivatives. We will continue to create innovative solutions to meet the needs of our diverse, fast-growing institutional client base.”

Max Boonen, Founder of B2C2, added: “I have been impressed by Nicola since she joined B2C2 and congratulate her on the new role. She is smart, accomplished and driven – it’s a pleasure to work with her. I also want to thank Rob, who I hired personally three years ago, for the time spent together and for having helped grow our market share.”

B2C2 offer a similar experience to FX trading

B2C2 is one of the largest OTC brokers/market makers in the crypto space and ‎provides related liquidity services. Founded in 2015 and headquartered in ‎London, the privately held company advertises its offering as a solution that bridges ‎the gap between traditional financial and cryptocurrency markets.‎

B2C2’s offering allows clients to take positions in the underlying OTC markets with a greater focus on offering a similar experience to trading on traditional FX platforms.‎

B2C2, which was fully acquired by Japanese financial conglomerate SBI Holdings in 2020, expanded its offering beyond crypto to include 24/7 FX trading. B2C2’s clients can view and execute their trades on a real-time two-way market through a point-and-click interface and also monitor live pricing in defined quantities.

SBI already uses B2C2’s liquidity to support its clients trading cryptocurrencies while B2C2 reportedly plans to tap SBI’s resources to support a full prime brokerage service for both crypto and other asset classes.

This brought in further trading and portfolio management functionality to the London-based cryptocurrency liquidity provider’s customer base, with the possibility for further integrations in the future.

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