Binance snatches marketing and branding expert Rachel Conlan from OKX

Rick Steves

“I am thrilled to be embarking on this journey with Binance, a truly world-class organization that has garnered the trust of millions globally. I’m eager to collaborate with an incredibly talented team, and together, we aim to enlighten and align with our leadership to fulfill our mission of ushering a billion users into this dynamic and exciting industry.”

Binance has appointed Rachel Conlan as its vice president of global marketing to lead Binance’s marketing and brand campaigns worldwide as the company sets its sights on reaffirming and expanding its leadership position in the industry “as the most trusted brand in crypto” while undergoing a recently lawsuit filed by the US SEC.

The cryptocurrency exchange will focus on countering the SEC v. Binance outside the court by expanding its global reach and brand awareness with the help of Rachel Conlan.

“Ushering a billion users into this dynamic and exciting industry”

Rachel Conlan joins Binance from OKX, where she was Global Head of Brand Marketing and Partnerships, where she drove the company’s marketing efforts through partnerships such as Manchester City F.C., McLaren Racing, and the Tribeca Film Festival.

Prior to OKX, Conlan led Global Partnerships at CAA Sports, a leading international sports and entertainment agency and worked as Global Chief Marketing Officer for Havas.

As Binance’s vice president of global marketing, Rachel Conlan will report to Yi He and oversee the organization’s regional and global marketers across the world.

In addition to overseeing global and regional marketing teams, Conlan will also drive the company’s brand partnerships and entertainment properties, which include Cristiano Ronaldo, The Weeknd, Alpine Formula 1, social media-influencer Khaby Lame and more.

Yi He, Co-Founder and Chief Marketing Officer of Binance, said: “In less than six years, Binance has become a leader in the blockchain industry, largely thanks to our commitment to listening to our users and creating a competitive platform within the industry. With Rachel’s extensive experience, she will help propel the industry forward, introducing more people to blockchain, familiarizing them with Binance, and collectively building this still very early-stage industry.”

Rachel Conlan, VP Global Marketing at Binance, stated: “I am thrilled to be embarking on this journey with Binance, a truly world-class organization that has garnered the trust of millions globally. I’m eager to collaborate with an incredibly talented team, and together, we aim to enlighten and align with our leadership to fulfill our mission of ushering a billion users into this dynamic and exciting industry.”

Binance enhanced security to prove the SEC wrong

Binance also announced it has been awarded the coveted ISO 27001 and ISO 27701 certifications for information security governance and privacy information management in three jurisdictions across Europe and the Middle East: France, Bahrain, and the United Arab Emirates (UAE).

The firm secured the ISO 27001 and ISO 27701 certificates as an organization meeting the internationally recognized standards in information security governance and privacy information management, respectively.

The announcement came on the same day as the SEC filed a complaint against Binance and is seeking emergency relief. Binance vowed to fight that because, the firm stated, all user assets on Binance and Binance affiliate platforms, including Binance.US, are safe and secure.

Moody’s commented on the SEC v. Binance

In the meantime, the industry has been commenting on the industry-defining moment (or years) that is a SEC v. Binance lawsuit. Rajeev Bamra, SVP, DFDA, Moody’s Investors Service, said: “The SEC’s lawsuit against Binance represents a noteworthy development resulting from a comprehensive investigation by US regulators and enforcement agencies. It sheds light on alleged illicit activities and carries the potential to have far-reaching implications for the cryptofinance sector. The SEC’s allegations align with similar charges brought forth by the CFTC and DoJ, indicating a collective effort to address issues such as evading US regulations, offering unregistered crypto assets, and potential money laundering violations.

The Moody’s executive added: “These regulatory actions underscore the heightened scrutiny and the industry’s increasing need for compliance and risk controls in line with the “same risk, same regulatory outcome” principle. They also highlight the need to establish safeguards in these markets to meet the expectations of investors and customers, as seen in traditional finance products and markets. Consequently, these charges have the potential to reshape the regulatory landscape for digital assets, particularly in combination with Congress’ ongoing efforts to shape digital finance policy, creating significant pressure on the cryptofinance ecosystem to adapt their practices accordingly.

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