BitMEX hires Rupertus Rothenhaeuser to sell spot, brokerage, custody, data, academy

Rick Steves

The new business segments are being launched as a way to diversify the company and expand its footprint across the world.

BitMEX has appointed Rupertus Rothenhaeuser as its new Chief Commercial Officer (CCO), who will spearhead the crypto exchange’s ‘Beyond Derivatives’ strategy.

‘Beyond Derivatives’  is the firm’s plan to expand into spot, brokerage, custody, information products, and establish the BitMEX Academy.

Industry veteran joins BitMEX after one year at Crypto Finance (Brokerage) AG

Rupertus Rothenhaeuser will be in charge of developing the exchange’s global client relationships, overseeing the commercial success of its expanding range of products, and growing BitMEX’s market share in the hyper-competitive crypto space.

A former CEO at Crypto Finance (Brokerage) AG for over a year, he championed innovative digital asset services for the group’s banking clients during that period.

His past experience includes leadership positions at ABN AMRO Bank, BNP Paribas, Macquarie Group, SIX Digital Exchange, and Boerse Stuttgart.

Rothenhaeuser started his new role on 1 January and will be based in Asia, reporting directly to BitMEX’s Chief Executive Officer Alexander Höptner.

Rupertus Rothenhaeuser, Chief Commercial Officer at BitMEX, said: “BitMEX has major expansion plans in the works, and I’m excited to have joined their growing team at this pivotal time. I see many opportunities for us to expand beyond derivatives, develop game-changing products, and offer significant value in the crypto space for retail and institutional clients alike. The next few years will bring explosive growth for this industry, and BitMEX will be at the forefront of this as we contribute to a better financial ecosystem for all users.”

Alexander Höptner, Chief Executive Officer at BitMEX, said: “I’m thrilled to welcome Rupertus to our senior leadership team as we expand our services, reach new markets, and transform BitMEX from a derivatives-focused platform to a full crypto ecosystem. Our mission is to lead the digital financial revolution, and I am confident that Rupertus is uniquely suited to drive our commercial development.”

BitMEX is actively hiring to support its growing user base. Click here to explore open career opportunities at BitMEX.

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Michele Bertacco leads marketing in time of ‘Beyond Derivatives’

In November, the cryptocurrency derivatives trading platform hired Michele Bertacco to lead the development and execution of that theme with his marketing and communications team.

The new business segments are being launched as a way to diversify the company and expand its footprint across the world: Spot, Brokerage, Custody, Information Products, and Academy.

BitMEX is building out the diversity of products on the derivatives side, with its derivatives offering remaining at the heart of the business, but Spot trading will be added as a new segment with the launch of full-service spot capabilities globally to provide users with a way to buy and sell crypto assets.

The cryptocurrency exchange will also establish a licensed brokerage to offer end-to-end principal, agency, and OTC trading services to clients, as well as a fully licensed and proprietary asset custody solution, information products, and an education service.

Michele Bertacco has prior professional experience at Haier, where he was Brand Director EMEA and Russia and helped the brand reinvent itself and successfully reach a premium position in the region.

Michele Bertacco is in charge of BitMEX’s marketing function, which includes customer acquisition, brand and communication, user experience, and customer engagement spheres.

“Crypto is about innovation and inclusivity – this is why an iconic brand like BitMEX is a special opportunity to lend my support. As our product offering dramatically expands – especially for retail users – in the short term, our talented team will adopt an approach that will make BitMEX a preferred choice amongst crypto traders”, said Michele Bertacco at the time.

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