Black Friday and trading: OctaFX presents the results of its client survey

FinanceFeeds Editorial Team

What are the attitudes of traders toward the Black Friday period? What are their trading patterns during the shopping season? OctaFX asked its clients all the most important questions.

The shopping season is not the same for all of us. For some, it’s a great opportunity to buy gifts for their loved ones. For some, a chance to boost their sales with well-crafted marketing campaigns. What does the season mean for traders? How do they regard the discount offers? Do they shop much? Does Black Friday affect their trading? If yes, in what way? OctaFX conducted a survey to learn exactly that.

Black Friday shopping: do traders approach it differently?

More than 1100 respondents from over 60 countries took part in the survey in the beginning of November 2022. What is their opinion on Black Friday deals? Are they worth it? How many of them make spontaneous purchases? Here are the answers.

  • More than 70 per cent of traders find Black Friday deals good value, while only slightly more than 20 per cent never buy anything during this season. 
  • 77.9 per cent of traders compare the prices before and during Black Friday with varying frequency, highlighting the prevalence of an analytical mindset common among professional investors.
  • Most respondents buy one or two items using Black Friday discounts, while more than half spend on those items more than they usually spend. 
  • Electronics, clothing, and household appliances are the three most popular types of products that traders buy during the Black Friday period, with the majority of them doing their shopping online. 
  • 56.7 per cent tend to make spontaneous, emotional purchases, while 43.3 per cent claim that they don’t. Still, even professional traders make those purchases. After all, we all should treat ourselves from time to time.

Black Friday trading: which patterns are common among traders?

72.7 per cent of traders trade more in the financial markets on Black Friday. The Financial Market Analyst, Kar Yong, expressed his opinion on why that is the case, taking into account the seasonality factor of the U.S. stock market. “Between 20th November to 6th December calculated over the past 15 years, the S&P 500 Index rose on average almost 3% and had an astonishing winning strike of 86%.” The expert continued, “This is an opportunity to take advantage of the two-way nature of CFD trades, where one can look into the specific stocks such as Lowe’s Companies which rose on average by 7.45%, and UnitedHealth Group is another stock to be monitored too.”

The majority of traders prefer to trade currency pairs, with commodities and crypto being in the top three, while stocks and stock indices enjoy less popularity.

Does trading experience affect the shopping experience?

The survey conducted by OctaFX showed, among other things, several ways that the trading experience affects the Black Friday shopping experience and, possibly, the everyday lives of traders.

Those with a lot of experience in trading more often don’t buy anything on Black Friday, but those who do, buy more products during this period than less experienced investors. 

While the majority of survey respondents compare and analyse the prices before and during Black Friday, those with the most experience most often do it always. This leads to the conclusion that trading experience is related to using analytical skills in real life. 

Another finding from the survey was that those with less trading experience make spontaneous purchases more often. However, the level of experience does not directly affect the behaviour characterised by emotional purchases since all traders still make them.The survey results also pointed out that more experienced traders tend to buy more media products, such as e-books and subscription services, usually associated with self-education and personal development.

The final finding was that the more experienced investors preferred trading currency instruments during the Black Friday season, while those with less experience favoured cryptocurrencies and stocks.

With experience in trading, there comes analytical thinking, the desire for self-development and a general understanding of how the financial markets work. Nevertheless, trading is not all about charts, financial instruments, and exchanges. It’s about the special investor mindset that affects how traders make their everyday life decisions, be it shopping on Black Friday or long-term goals and plans.

In conclusion, while the shopping season is a period when we make perhaps the most emotional purchases, it is important to have a clear head and develop the cold, analytical mindset that experienced traders can boast of.

About OctaFX

OctaFX is a global broker providing online trading services worldwide since 2011. It offers commission-free access to financial markets and a variety of services already utilised by clients from 150 countries with more than 12 million trading accounts. Free educational webinars, articles, and analytical tools they provide help clients reach their investment goals.

The company is involved in a comprehensive network of charitable and humanitarian initiatives, including the improvement of educational infrastructure and short-notice relief projects supporting local communities and small to medium enterprises.

On a side note, OctaFX has also won more than 50 awards since its foundation, including the 2021 ‘Best ECN Broker’ award from World Finance and the 2022 ‘Best Global Broker Asia’ award from International Business Magazine. 

Read this next


BlockDAG’s Impressive 30,000x ROI Potential and Moon-Based Keynote Captivate Solana And Bitcoin Cash Crypto Investors

Discover BlockDAG’s impressive moon keynote launch and its promise of a 30,000x ROI that is drawing investors from Solana and Bitcoin Cash.

Market News

This is it, the USD Strength has Come to an End

In the aftermath of Israel’s retaliatory strikes in Iran, the currency markets have entered a phase of heightened volatility, reflecting the intricate interplay between geopolitical tensions and economic fundamentals.


BlockDAG Leads DeFi Innovation with $19M Presale, Overshadowing Cardano and Binance Coin With 30,000x ROI and DAG Structure

Learn about BlockDAG’s growth in its presale, surpassing $19M, and its impact on the DeFi landscape, overshadowing movements in Cardano and Binance Coin (BNB).


BlockDAG Offering a Fresh Take on Meme Coin Development Amid Solana’s Challenges and Floki Inu’s Price Fluctuations With 30,000x ROI

Dive into how BlockDAG’s innovative presale, low-code platforms, and potential 30,000x ROI, outperform Solana’s technical hurdles and Floki Inu’s market predictions.


BlockDAG Excels With $2.2M In Miner Sales And Moonshot Teaser, Overshadowing Litecoin’s Rally And Dogwifhat’s Market Highs

Explore how BlockDAG’s $2 million Miner Sales & Moonshot Teaser eclipse the Litecoin price recovery and the Dogwifhat all-time high.


BlockDAG Leads Top 6 Cryptocurrencies to Buy in 2024 with a Potential Price Surge to $10 Leaving Cosmos, BNB, and Ethereum Behind

Discover the top six cryptocurrencies in 2024, including BDAG’s remarkable growth potential, BNB’s durability, Cosmos’ connectivity, and ETH’s eco-friendly advances.

Retail FX

Weekly Roundup: Prop firm arbitrarily accounts, Interactive Brokers’ CFDs in Japan

FX, Fintech and cryptocurrency markets have been bustling with activity over the past week, as is often the case. Keep yourself informed and ahead of the curve with a curated selection of crucial stories and developments that are most relevant to those engaged in the markets.


BlockDAG Redefines Crypto Mining as Presale Tops $18.5M, Outshining Ethereum ETF & Dogecoin Dynamics

The recent approval of the first Ethereum ETF in Hong Kong underscores a significant advancement in the cryptocurrency’s mainstream acceptance. While Ethereum continues to attract institutional attention, the Dogecoin price prediction suggests a possible resurgence, despite its current undervaluation from past highs.

Digital Assets

Bitcoin halving is done: ViaBTC mines historic block 840K

The Bitcoin network has confirmed its fourth-ever halving block, mined by the cryptocurrency pool ViaBTC, according to data from This significant event in the Bitcoin ecosystem reduced the mining reward by half, a deflationary measure occurring approximately every four years to control the issuance of new bitcoins and curb inflation.