Broadridge secures US patent for securities-based lending insights powered by machine learning
“This patent supports Broadridge’s commitment to providing wealth management firms and their advisors with innovative and personalized products in wealth lending to meet increasing demand.”
Broadridge Financial Solutions has been granted a patent by the U.S. Patent and Trademark Office for a machine learning technology that provides financial advisors with engagement predicting scores and other valuable insights on securities based lending (SBL) borrowers.
The patent (no. 11544627) for Broadridge’s “Machine Learning-Based Methods and Systems for Modelling User-Specific, Activity Specific Engagement Predicting Scores” addresses growing needs within the SBL space.
A key differentiator for advisors as clients seek personalized advice
Securities-based lending solutions are becoming a key differentiator for advisors as clients increasingly seek more personalized financial advice and alternatives to liquidity in a rising interest rate environment.
The patented machine learning technology delivers actionable insights that help wealth organizations and advisors identify and efficiently target high propensity prospects, reduce loan attrition, better understand overall book trends to inform business decisioning, budget with better predictability and increase marketing spend effectiveness.
Broadridge partnered with its client The Bancorp to train and productionize machine learning models to deliver borrower insights at the enterprise and advisor level.
Mike Alexander, President of Wealth Solutions at Broadridge, said: “This patent supports Broadridge’s commitment to providing wealth management firms and their advisors with innovative and personalized products in wealth lending to meet increasing demand. We are focused on harnessing the industry data in our systems to help make financial advisors more productive and using that insight to align investors with the services they want. We are proud to see this formal acknowledgment of the true innovation taking place at Broadridge as we make a real contribution to our customers’ growth.”
Jeff Hazelwood, Managing Director and Head of Banking Solutions at The Bancorp, commented: “We are delighted to see the positive results of our joint efforts with Broadridge to foster SBL growth at The Bancorp. By delivering the right products to the right clients, we deepen our client relationships while making our business more efficient.”
Broadridge’s SBL is part of Broadridge Wealth, a suite of innovative, market-ready component solutions for advisors that includes personalizing the investor experience, driving advisor revenue and productivity, digitizing enterprise operations, and delivering cost efficiencies.
