BUX joins forces with BlackRock for iShares ETFs offering in 7 European countries

Rick Steves

“By joining forces with Blackrock, a renowned expert in financial markets and products, we have created a good solution for clients that are overwhelmed by the choice of products and don’t know how and when to start investing. Together, BUX and BlackRock can make a real impact on how Europeans invest and approach their financial future.”

BUX has announced that investors can now build their own portfolios of iShares ETFs in a savings plan on the BUX app and available only to residents in the Netherlands, Belgium, Germany, Italy, France, Spain, Austria, and Ireland.

The BUX ETF savings plan can be used with minimum investments of €10 per ETF per month, and €1 commission fee per portfolio trade. iShares ETFs, by BlackRock, offer broad asset allocation into stocks, bonds, themes, sectors, factors and sustainable ETFs.

iShares funds are powered by the expert portfolio and risk management of BlackRock and currently amount to over 1300 ETFs worth $2.91 trillion in assets under management.

“BUX and BlackRock can make a real impact on how Europeans invest”

Yorick Naeff, Chief Executive Officer at BUX, said: “The appetite to start investing is there, but the knowledge is lacking and becomes a blocker for people who want to begin investing but don’t have any experience. By joining forces with Blackrock, a renowned expert in financial markets and products, we have created a good solution for clients that are overwhelmed by the choice of products and don’t know how and when to start investing. Together, BUX and BlackRock can make a real impact on how Europeans invest and approach their financial future.”

Christian Bimueller, Head of Digital Distribution Continental Europe, BlackRock, commented: “When investing is made cost efficient and accessible, millions of investors turn to iShares ETFs as tools to build investment portfolios and achieve financial well-being. We are delighted to be working with BUX, this partnership creates an efficient way for investors across Europe to reach the benefits of ETFs and investing in global markets in a simple, accessible and cost-efficient format.”

Lack of knowledge and ‘Don’t know where to start’ as key barriers to investing

To find out about investors’ approach to saving for the long term, BUX commissioned a survey of 5000 people across five markets in Europe: France, Germany, Italy, the Netherlands, and Spain.

Research firm Kantar conducted the survey between May 2022 and June 2022 and found that:

  • Dutch users are most focused on saving long term (15%), with 41% of respondents currently investing or exploring options to invest within the next six months.
  • 15% of Italian investors prioritize saving to provide security for family, with a close secondary investment focus on the long term (14%).
  • Investors in Germany are most focused on saving for the long term (18%), with the largest number of professional investors (7%).

Lack of knowledge is the biggest barrier to investing, according to 42% of respondents, who also said they ‘don’t know where to start’ as leading reasons not to invest. The survey indicated that a large portion of the surveyed European population is not confident in making investments.

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