BUX launches investing app in Italy

Rick Steves

According to a recent study commissioned by BUX, 53% of Italian respondents said that they plan to start investing in the next twelve months, while 70% stated that the main driver to start investing is to guarantee financial security for the future.

Following the launch of the BUX Zero app in Ireland and Spain late last year, the Amsterdam-based neobroker has opened for business in Italy.

Italy is the eighth market BUX is expanding into as the Dutch multi asset broker looks to bring affordable access to trading and investing for retail European users.

With over 700,000 clients, BUX is a leading European neobroker, making it easy and affordable for investors to do more with their money, since 2014. BUX Zero is headquartered in Amsterdam and

BUX is now available in the Netherlands, Germany, Austria, France, Belgium, Ireland, Spain and Italy, and has conquered over 700,000 clients. The BUX Zero app is free and available for download on Google Play and Apple Store.

From experienced investors to newbies

Yorick Naeff, Chief Executive Officer at BUX, said: “Our presence in Italy comes against a backdrop of high inflation and dwindling trust in pension systems and traditional banks. That’s why it’s vital that Italian investors have access to an intuitive app like BUX Zero. We expect to appeal to a range of different users, from experienced investors attracted by our low fees, through to new investors, who are entering the markets for the first time. We’ll be here to guide them through the basics and give them the confidence to build a better financial future”.

According to a recent study commissioned by BUX, 53% of Italian respondents said that they plan to start investing in the next twelve months, while 70% stated that the main driver to start investing is to guarantee financial security for the future.

Italy has been significantly affected by the pandemic, which has endangered the financial independence of many since 2020. The broker believes that investing is no longer a luxury, but a necessity, and this is especially true for the younger generation.

BUX Zero will feature fractional investing, which was first introduced in January 2022. The provider of the fractional trading infrastructure is ABN AMRO as the Dutch financial institution looks to expand that feature across Europe.

BUX has recently hired Niek Van Rens as Chief Operations Officer. The executive joined the neobroker from ABN AMRO Clearing, where he led the development of the fractional investing feature and its integration with BUX.

In regard to the launch in Italy, BUX Zero provides clear, transparent pricing and Knowledge Centre to help Italians “reach their financial goals, without relying solely on pensions and traditional banks”.

Investors can choose from a variety of stocks and ETFs, deciding on a monthly recurring date, then setting the amount to invest, starting from just €10 per plan.

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