hires Boaz Sobrado as Head of Marketing Analytics

abdelaziz Fathi

Finance Feeds has learnt that multi-licensed online brokerage group has appointed Boaz Sobrado as Head of Marketing Analytics. According to his LinkedIn profile, Sobrado brings more than 8 years of experience in digital marketing, data and growth to the role.

Boaz Sobrado

Before joining, Sobrado was Lead Growth Data Analyst at Zilch, a consumer lending company and fast-growing startup in Europe. While there, Sobrado interacted with executive-level stakeholders across various functions and was responsible for developing, implementing, and evaluating growth strategies to support user acquisition and early-stage retention.

Sobrado is also a fintech analyst and commentator and has been cited in a number of media outlets including CNBC, Fortune, WIRED,, and the Human Rights Foundation.
His career trajectory includes a stint as a Marketing Data Analyst at Treatwell, Europe’s largest health and beauty services marketplace, where he was responsible for analyzing performance marketing and CRM activities worth over £10 million.

As Head of Marketing Analytics at, Sobrado will work alongside the global marketing team and wider business development teams to set up and manage an overall marketing analytics strategy. is regulated by several financial authorities, including the Financial Conduct Authority (FCA) in the UK, the Cyprus Securities and Exchange Commission (CySEC), and the Australian Securities and Investments Commission (ASIC). In the past 18 months, has made a number of senior hires as it continues to grow and expand its global reach. The company recently announced the appointment of Kypros Zoumidou as its new Group CEO, replacing outgoing CEO Peter Hetherington as part of its long-term CEO succession plan.

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