Catherine Davis hired to lead IG’s marketing in North America: tastytrade

Rick Steves

“Catherine shares our passion to reinvent the trading experience for the self-directed trader and our drive to break new ground every day with our original content, education resources, and industry-leading trading platform.”

IG Group has appointed Catherine Davis as Chief Marketing Officer (CMO) for the brokerage firm’s North America operation, reporting to JJ Kinahan, the regional CEO.

She will be tasked to build awareness and growth of IG, North America’s investing ecosystem dedicated to empowering the self-directed retail investor, which includes online brokerage tastyworks and leading online financial content platform tastytrade, among others.

The global Senior Marketing Leadership Team for IG Group is led by Katherine Whitton, IG Group CMO, who will also work with Catherine Davis to design the best marketing strategy for the region.

tastyworks, tastytrade’s content business and FX trading offerings

As CMO of IG North America, Catherine Davis will further support and expand the firm’s scaling efforts and drive client interaction with tastyworks, tastytrade’s content business and FX trading offerings.

Catherine Davis joins IG after serving as Founder and President for marketing strategy consulting firm Think First Consulting and Chief Marketing and Communications Officer for non-profit Feeding America, the nation’s largest hunger-relief organization – “2021 Brands that Matter” by Fast Company and received “2019 Non-Profit Organization of the Year” by ANA.

Her 30-year track record includes leading names such as Morgan Stanley, where she held several senior positions including serving as SVP, Director of Global Advertising and Brand Management. She was also CMO of online brokerage, Harris Direct, BMO.

On Forbes list of “100 Must-Follow Marketing Mind on Twitter”

The marketing expert received Adweek’s award as a “Woman to Watch” and their “Media All-Star” recognition. Davis was also recognized by Forbes as a “100 Must-Follow Marketing Mind on Twitter.”

JJ Kinahan, regional CEO, NA, at IG, commented: “We are thrilled to welcome Catherine to IG, North America. She has demonstrated tremendous success in exponentially growing brands, implementing best practices and increasing revenue for the many consumer and financial companies she has supported. Catherine shares our passion to reinvent the trading experience for the self-directed trader and our drive to break new ground every day with our original content, education resources, and industry-leading trading platform.”

Catherine Davis, CMO at IG, NA, said: “The tasty ecosystem has been built to be truly purpose-driven as both the brokerage and content offering focus on empowering people to become better traders. I’m personally driven by companies that demonstrate a desire to support customers and innovate to create better experiences. That’s why tasty’s mission and approach strongly resonated with me. I look forward playing a part in tasty’s growth story going forward.”

Read this next

Institutional FX

CLS FX volume continues downward trend in August

Total daily traded volume submitted to CLS for settlement took yet another step back in August.

Digital Assets

Huobi taps AstroPay to facilitate fiat-to-crypto payment in Latin America

Huobi, the world’s sixth-largest crypto exchange by trading volume, has recently partnered with payment solution provider AstroPay to launch local currency account deposits and withdrawals in Latin America.

Digital Assets

Crypto exchange FTX to raise $1 billion at flat valuation of $32 billion

FTX is reportedly in discussions with a clutch of heavyweights from traditional finance to raise up to $1 billion in fresh funding to fuel more deal-making.

Digital Assets

Revolut US launches trading on Avalanche, Solana, and Dogecoin

British fintech and banking firm Revolut has further expanded its cryptocurrency offering in the US with the addition of 29 new tokens.

Digital Assets

Bahrain greenlights eazyPay to launch Binance Pay

The Central Bank of Bahrain has blessed a new partnership inked by Binance with Eazy Financial Services ‘eazyPay’, a local POS and online payment service provider. The greenlight enables EazyPayto to launch Bitcoin and cryptocurrency payments in the region.

Digital Assets

Coinbase approved to offer crypto for Dutch users

Nasdaq-listed crypto exchange operator Coinbase has been handed regulatory approval to operate as a crypto service provider in the Netherlands.

Metaverse Gaming NFT

AC Milan partners with Solana-based NFT football game MonkeyLeague

“Partnering with champions like AC Milan, an absolute iconic Club throughout footballs history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”

Digital Assets

Shariah-compliant Islamic Coin to support SDG-compliant ventures, green projects, and philanthropy

Shariah-compliant Islamic Coin has recently launched a collaboration with the World Green Growth Organization and the International Youth Conference 6, taking place on September 22-25th and September 30th-October 1st, 2022, in New York. 

Market News

Week ahead: US core PCE and eurozone CPI 

We heard from a range of central banks last week and the update sparked big moves in the markets, and the bulk of the volatility was in currencies.