CFI appoints Karim Malas as Group COO and Loay Azar as MENA CEO

Rick Steves

The leadership reshuffle aligns with CFI’s brisk growth pace, as it broadens its global reach and elevates operational efficiency to furnish an unparalleled trading experience for its clientele. 

CFI Financial Group has announced the elevation of two of its seasoned executives to key positions.

Karim Malas takes the helm as the Group Chief Operating Officer (COO) while Loay Azar ascends to the role of Chief Executive Officer (CEO) for the MENA region, underlining CFI’s strategy of recognizing and promoting talent from within.

With a legacy of over 25 years, the distinguished trading provider operates across various global locales including London, Larnaca, Beirut, Amman, Dubai, Cairo, and Port Louis among others. The brokerage group services a clientele spread across over 100 countries, CFI remains committed to delivering a premier trading experience underscored by robust client support and insightful daily technical reports.

Karim Malas, transitioning from his prior role as the Chief Operating Officer of CFI Financial Group, assumes a crucial role in orchestrating CFI’s global operational blueprints aimed at boosting efficiency and upholding the firm’s culture of excellence.

His deep-seated knowledge of CFI’s operations places him in a vantage position to refine the firm’s operational acumen and enrich client experiences globally. “I am thrilled to accept the role of Chief Operating Officer and embrace the challenges and opportunities it brings. This promotion underscores the trust and confidence our organization has in its team members. I look forward to working closely with our dedicated staff to enhance our operational efficiencies and contribute to our continued growth and success,” said Malas, expressing his enthusiasm and readiness for the challenges ahead.

Loay Azar, formerly the CEO of CFI Jordan, steps into a pivotal role to spearhead the firm’s strategic expansion and growth in the Middle East and North Africa (MENA) region. His mandate includes liaising with local CEOs to amplify success and fortify CFI’s standing as a leading online trading provider in the region.

Azar’s innovation-driven approach and proven record in fostering business growth align well with his new responsibilities. “I am truly honored and excited to take on the role of MENA CEO. It is a testament to the incredible journey we have been on and the hard work of our dedicated team. As we step into this new chapter, I am committed to driving innovation and growth in the Middle East and North Africa region. Together, we will continue to lead the way in delivering exceptional financial services and empowering traders,” Azar remarked on his appointment.

CFI’s Co-founders and Managing Directors, Hisham Mansour and Eduardo Fakhoury, applauded the exceptional dedication and leadership displayed by Karim and Loay throughout their tenure. They expressed confidence in their ability to propel success in their new roles and deemed their expertise as invaluable in steering CFI towards a promising future.

The leadership reshuffle aligns with CFI’s brisk growth pace, as it broadens its global reach and elevates operational efficiency to furnish an unparalleled trading experience for its clientele.

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