CFI Financial onboards Elena Kupriyanova as head of marketing
CFI Financial Group has named Elena Kupriyanova as its new global head of marketing in a bid to bolster its marketing efforts and enhance its market presence.
With a track record in the financial industry and a deep understanding of the dynamics of Artificial Intelligence (AI) and data-driven marketing, Elena brings a wealth of experience and expertise to the role. Kupriyanova’s career has taken her across multiple regions and industries, giving her a diverse perspective on global marketing practices.
Having previously held senior marketing positions in Exness, Capital.com and Currency.com, the appointment signifies a strategic step towards achieving CFI Financial’s ambitious growth objectives.
“The future of trading lies at the intersection of technology and human collaboration, where AI’s power meets people’s ingenuity. Together with CFI, we will build a trading experience that is smarter, more intuitive, and more rewarding than ever before. And I’ll make sure you know about it,” Ms. Kupriyanova wrote.
As the new Head of Marketing, Elena will be responsible for developing and implementing innovative marketing strategies to attract and retain clients, drive brand awareness, and strengthen the firm’s market position. Her insights will play a pivotal role in shaping the firm’s marketing initiatives and enhancing its competitive edge in the highly dynamic and evolving FX industry.
“We are thrilled to welcome Elena to CFI Financial Group as our new Global Head of Marketing. Her extensive experience in building and managing successful marketing departments and her expertise in AI and data-driven approaches will be invaluable to our efforts in delivering the best trading experience to our clients. We are confident that with Elena’s leadership, we will further enhance our global reach and position as a leading provider of online trading services,” added Hisham Mansour, Co-founder and Managing Director of the CFI Financial Group.
Earlier this month, CFI Financial revealed that on a yearly basis, its clients’ trading volumes jumped by 57 percent in the first quarter of 2023. The company also highlighted the progress it made against the group’s strategic roadmap, including plans for obtaining new licenses and opening new offices in MENA, Africa, and Latin America.
CFI Financial, a rival to Middle-East focused brokers like ATFX and ADSS, said the number of new accounts grew by two thirds during the same period. As a result, the company’s active accounts swelled by 157 percent so far, even as trading frenzy that gripped markets in 2022 looks to have run out of steam elsewhere.