CFI Financial recruits Louis Bridger to head business development

abdelaziz Fathi

MENA-focused brokerage firm CFI Financial Group has appointed Louis Bridger as the new Head of Business Development, based in its headquarters in Dubai.

Bridger joins CFI with an extensive 17-year background in the financial services industry, and he is expected to play a key role in driving the company’s growth and expanding its global footprint.

Bridger’s professional history includes key roles at international brands and fintech companies. His past positions include working with IG, ICE, Travelex, Wonga, and Betfair. CFI Financial said this varied experience has equipped him with deep knowledge and expertise, making him a strategic hire as it continues to pursue global market expansion.

Most recently, Bridger led IG’s business operations in the UK, preceded by a tenure as General Manager for UK & Ireland at ICE. He also served as Head of Product Development at Travelex where he was tasked with launching and developing business units and products, leading teams, preparing profit and loss statements, and establishing global partnerships.

“We are thrilled to welcome Louis Bridger to the CFI family as our Head of Business Development,” said Hisham Mansour, Founder and Managing Director at CFI. “His impressive track record in the Financial Services industry and his expertise in building, running, and growing successful businesses align perfectly with our strategic goals. Louis will be instrumental in spearheading our efforts to strengthen our position in a number of markets.” Hisham added.

Louis Bridger added: “I’m excited to be part of CFI, a company known for its commitment to innovation and excellence in the trading industry. I look forward to leveraging my experience to contribute to CFI’s growth worldwide and working closely with the team to achieve new successes.”

CFI Financial, a rival to Middle-East focused brokers like ATFX and ADSS, said earlier that the number of new accounts grew by two thirds during 2023. As a result, the company’s active accounts swelled by 157 percent so far, even as the trading frenzy that gripped markets in 2022 looks to have run out of steam elsewhere.

We reported on CFI Financial back in December when it incorporated artificial intelligence (AI) into its service offerings. The company introduced an AI Trading Assistant in its app’s Beta version, designed to help traders manage risks, control emotions, and access simplified information.

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