Citi set to hire Goldman Sachs FX veteran Ayesa Latif as Head of Institutional e-Sales EMEA

Former Executive Director and co-head of e-FX sales for the EMEA region, Ayesa Latif, will be joining Citigroup Inc (NYSE:C) in May this year as Head of Institutional e-Seales for the EMEA region.

Based in London, Ms Latif will report to Ala’A Saeed, the Bahrain Crown Prince International Scholarship Program alumnus who in 2011 became responsible for Citi’s Velocity FX platform and reported directly to Andrew Coyne, who at the time was Head of G10 e-Commerce and Prime Brokerage at Citi before being appointed CEO of pre and post trade risk and processing company Traiana, which is part of Michael Spencer’s ICAP plc (LON:IAP), a position he held between July 2012 and March 2015.

Graduating from City University of New York City College in 2008 with a Batchelor of Engineering in Biomedical Engineering, Ms. Latif joined Goldman Sachs as an Analyst within the firm’s Prime Brokerage division, before bcoming an Associate at Goldman Sachs eFX Sales in London in 2011.

In January 2014, Ms. Latif was promoted to Executive Director, Co-Head of eFX Sales for EMEA, a position that she has held for two years.

In her new senior executive position at Citi, Ms. Latif will be responsible for engaging with banks as well as leveraged and non-leveraged corporate client sgments across the entire European and Middle Eastern region.