City Index rebrands and opens new office in Sydney, Australia

Rick Steves

City Index is an FX and CFD trading provider headquartered in London, with offices in the United Kingdom, the US, Australia, Singapore and Poland.

City Index has announced the launch of its new corporate brand along with a new head office in Sydney, Australia. The 40-year-old broker announced the rebrand following a sponsorship deal with The Sydney Roosters NRL club, which includes having its corporate logo on both the NRL women’s and men’s jerseys.

In addition to the new Sydney office, City Index increasing its headcount to reinforce its commitment to the Australian market, a key one for the brokerage firm as it boasts one hundred thousand active traders globally.

City Index, which has been providing a home for Australian clients for 16 years, released its new corporate branding and features to emphasise its alignment with clients’ goals, driven by the desire to be a trusted partner – a provider of choice, value, and insight, the firm stated in its official announcement.

City Index also launched “PlayMaker” for money management

Tom Brown, Head of Australia at City Index, commented: “The key to our longevity has always been to build our service model around the needs of the client. We share the passion of trading with our clients and have built an ecosystem of trading excellence that is designed to support their goals – we are here to serve traders, and our new corporate branding highlights a partnership of trust and shared success.”

In parallel with the rebranding, City Index launched a new feature, PlayMaker, that allows clients to assess their own trading behaviors as well as the market’s, in real-time.

Playmaker gives clients the ability to better protect their trading capital using a sound money management framework, set reminders to protect themselves from emotional trades, and track metrics on open trades in real-time to stay disciplined.

City Index is an FX and CFD trading provider headquartered in London, with offices in the United Kingdom, the US, Australia, Singapore and Poland.

The broker, which changed hands to StoneX, formerly INTL FCStone Inc, when it acquired GAIN Capital, offers a suite of trading platforms which include Advantage Web and MetaTrader 4.

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