CoinDesk Indices hires new Head of Index Research and Head of Marketing

Karthik Subramanian

CoinDesk Indices, a part of CoinDesk that is involved in the pricing of bitcoin, ether, and other cryptos and which has established a standard in pricing, has named Kelly Ye as the Head of Index Research and Kim Greenberg as the Head of Marketing.

Kelly will be leading the research team that would focus on designing indices and also collaborate with a variety of partners to design new and upgraded index-based strategies and would also be involved in the generation of educational content that would be used to serve the clients. Kim would be involved in rapidly scaling the index operations of CI and also be responsible for the revenue of the division as well. The CI team has been predominantly a women-based team and both Kelly and Kim would be expected to bolster the operations even further.

Loads of Experience in the Team

Kelly has around 15yrs of experience in leading investment research teams in both sell-side and buy-side firms. Before joining CoinDesk, she was the Director of Research at IndexIQ, the ETF platform for New York Life Investments. Before joining IndexIQ, Kelly led quantitative research for New York Life Investments’ Multi-Asset Solutions team, responsible for the asset allocation models of their 10B portfolio. Kelly joined New York Life Investments in 2015 from Goldman Sachs where she led the quantitative research team for credit investing at GSAM.

Kim has experience in marketing indices businesses and ETFs, working closely with research teams and index development teams over the years. She was most recently head of marketing at index provider, Alerian, and has years of experience doing product launches, ETF marketing at firms including Columbia Threadneedle, ETF Securities (now Aberdeen), Source (now Invesco), and Guggenheim Investments.

Rapid Expansion of Features

CoinDesk has been on a diversification spree as it has been venturing into new products and features surrounding the crypto markets. It was one of the first entrants into this industry and has rapidly been able to gain a good name across the crypto spectrum for providing reliable news and data. Now it has been going a few steps further to ensure that it sets the standard for crypto data and indices data as well and with many large investment firms looking to lap up crypto-related products like indices, its services would be much in demand in the future.

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