Cristiano Ronaldo launches Binance NFT collection at $35

abdelaziz Fathi

Cristiano Ronaldo and Binance have unveiled their latest NFT collaboration, “Forever Worldwide: The Road to Saudi Arabia,” which celebrates Ronaldo’s journey from humble beginnings to global football stardom.

Cristiano Ronaldo launches Binance NFT

The NFT collection highlights locations pivotal in Ronaldo’s career, including Madeira, Lisbon, Manchester, Madrid, Turin, Saudi Arabia, and Portugal. Artists with personal ties to these locations were selected to design each NFT, adding a sentimental touch to the collection.

“I’m excited that this new NFT collection with Binance offers fans pieces of my journey throughout my football story,” Ronaldo said. “Each place in ‘Forever Worldwide: The Road to Saudi Arabia’ means a lot to me personally, and I can’t wait for fans to see my career’s big moments through this special artwork collection.”

Sarah Dale, Head of Brand Partnerships at Binance, added: “Cristiano Ronaldo’s incredible journey from humble beginnings to football legend has inspired fans worldwide. This NFT collection encapsulates his journey and offers the best rewards ever for sports fans while giving a platform to talented artists.”

The collection will launch in two drops during the upcoming football season and will culminate in an auction in June for a limited collection of super super rare (SSR) NFTs.

Specifically, the first drop starts today and includes iconic locations Madeira, Lisbon, and Manchester. Additionally, the second drop launches on June 6, featuring Madrid, Turin, and Saudi Arabia. Spanish artist Lisett Ledón, Italian artist Pasquale Garibaldi, and Saudi artist Shaker Kashgari have designed NFTs that celebrate Ronaldo’s success in these locations.

In June, a limited collection of 7 super super rare NFTs designed by local artist Mr. Dheo will be auctioned.

The NFTs are priced at $35 each, with the collection introducing a ‘Collect to Earn’ mechanism that rewards collectors from the first purchase. Rewards include vintage jerseys, football tickets, signed posters, and opportunities to ask Ronaldo questions in a personalized video.

The first drop for the ‘Forever Worldwide: The Road to Saudi Arabia’ NFT collection will be available exclusively on the Binance NFT Marketplace starting May 29, 2024.

However, Ronaldo’s involvement with Binance has not been without controversy. The football star is currently facing a class action lawsuit in a United States district court in Florida related to his previous participation in NFT sales with Binance.

The plaintiffs allege that Ronaldo’s endorsement led them to make investments that resulted in significant losses. They are seeking damages exceeding $1 billion.

In November 2022, Binance launched its first “CR7” collection of non-fungible tokens (NFTs) in collaboration with Ronaldo. Ronaldo’s “CR7” brand, synonymous with his initials and shirt number, spans various products, including this NFT collection.

In promoting the NFTs, Ronaldo stated the goal was to elevate the NFT game and bring football to the next level. However, the value of these NFTs plummeted dramatically within a year, with the cheapest in the collection dropping from an initial price of $77 to around $1.

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