Crypto.com intensifies presence in Australia by partnering with football league

Rick Steves

“We are committed to investing in Australia, a key market and leader in cryptocurrency adoption contributing to our rapid growth of over 10 million users globally.”

The Australian Football League (AFL) has partnered with Crypto.com for a 5-year sponsorship deal in both the Toyota AFL Premiership Season and NAB AFLW competitions.

The leading cryptocurrency exchange has thus become the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of AFL and AFLW.

Crypto.com will also feature as the exclusive naming rights partner of the ‘Crypto.com AFL Score Review’ for all Toyota AFL Premiership Season and Final Series matches.

“We are committed to investing in Australia”

This is a major milestone for the trading platform, which intensified its marketing presence in Australia. The AFL is the first Australian sports league Crypto.com has partnered with.

Crypto.com has signed several major sponsorship deals with big names in sports and entertainment, including Formula 1, UFC, Paris Saint-Germain Football Club, Philadelphia 76ers (NBA), Montreal Canadiens (NHL), esports team Fnatic, Lega Serie A, Twitch Rivals and most recently renaming the AEG-owned and operated Staples Center to Crypto.com Arena.

Gillon McLachlan, chief executive officer of the AFL, said: “Cryptocurrency and blockchain technology is a dynamic and emerging industry, and the AFL is delighted to partner with Crypto.com to be at the forefront of the industry’s growth in Australia”.

“Crypto.com has partnered with a number of elite sporting codes across the world and the AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organisation that shares our passion to progress the future of elite sport and technology”, said AFL Executive General Manager Customer and Commercial Kylie Rogers.

“The new partnership marks one of the most significant corporate partner deals since the COVID-19 pandemic, which will help strengthen our industry as we continue to recover and rebuild key growth areas our game. The growth of blockchain technology, services and cryptocurrency products available provide a range of exciting opportunities and we look forward to partnering with Crypto.com to drive innovation throughout the sports industry”, he added.

Kris Marszalek, Co-Founder and CEO at Crypto.com, commented: “We are committed to investing in Australia, a key market and leader in cryptocurrency adoption contributing to our rapid growth of over 10 million users globally. The AFL and AFLW are perfect platforms to associate ourselves with Australian sports and culture. It is by far the most popular spectator sport in the country that has been played for over 150 years, a rich history that uniquely brings Australians together in a way that we are truly inspired by.

Karl Mohan, GM of Asia & Pacific at Crypto.com, added: “Our latest consumer research in Australia found that more than half (53%) of crypto investors were females. It is very encouraging to see that Australians from all walks of life, irrespective of gender or background, are very keen to adopt cryptocurrencies, and we’re excited about being their go-to platform. The AFL has led the way to bring gender diversity to Australian sport and we believe this partnership will resonate well with all footy fans across the country.”

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Crypto.com bets on NFTs for sports and entertainment

Crypto.com was founded in 2016 and serves over 10 million customers looking to trade crypto assets. The firm has become the first cryptocurrency company in the world to have ISO/IEC 27701:2019, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks, as well as Service Organization Control (SOC) 2 compliance.

The crypto trading platform has made moves into the NFT space to address the needs of entertainers and sports brands. As part of that strategy, the firm appointed Jeff Zeller as Senior Director of NFT Partnerships & Business Operations.

Jeff Zeller joined Crypto.com from ESPN, where he was director of entertainment partnerships and marketing, and will take on his new role in the rapidly growing NFT business.

In his new role at Crypto.com NFT, Zeller will be reporting to Global Head of NFTs, Joe Conyers III, and will manage the launching and expanding of NFT programs with key strategic partners.

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