Crypto.com unveils global brand campaign starring Matt Damon

abdelaziz Fathi

In one of its biggest brand marketing campaigns to date, digital asset exchange Crypto.com has partnered with Matt Damon to formally introduce the platform to consumers around the world.

Crypto.com

The Hollywood movie star will be the hero of a global brand and advertisement campaign – entitled “Fortune Favours the Brave” – that will air in over 20 countries.

Crypto.com is showing off on billboards and on television around the world. The campaign gets under way tonight in Fox Sports’ broadcast of Thursday Night Football.

The campaign will also be featured across Crypto.com’s portfolio of brand partnerships. The Singapore-headquartered crypto venue will leverage its tie-ups with Formula 1, UFC, Paris Saint-Germain, and the NBA’s Philadelphia 76ers, among many others, to give the brand a distinct tone. It will also be shown on social media channels hoping to use the buzz around its recent milestones to promote its cryptocurrency products.

“The timing of this campaign coincides with the early stages of mainstream adoption of cryptocurrency, something we’ve been hard at work to advance since our founding five years ago. We’re very excited to introduce our company to a global audience inviting them to our secure platform with a message focused on financial independence and self-determination,” said Crypto.com Co-Founder and CEO, Kris Marszalek.

Crypto.com is debuting this campaign just a week after officially launching a new partnership with Water.org, the global nonprofit organization co-founded by Matt Damon.

Part of their partnership, Crypto.com has made a $1 million direct donation to Water.org, as well as launching initiatives to encourage its +10 million users to get involved in Water.org’s efforts to provide people in developed countries with clean water.

“Much like what we’re doing with Water.org, Crypto.com is a cryptocurrency platform that shares my commitment to empowering people around the globe with the tools needed to take control of their futures. They have built a crypto platform that is accessible and puts people first,” said Matt Damon.

Crypto.com was founded in 2016 and its offering stands out as a one-stop shop for all crypto investors’ needs. It promises features such as deep liquidity and competitive trading fees, plus institution-grade security.

Most recently, the popular exchange has expanded the reach of its service that provides users with a way of automating their tax filing. Following the soft launch of its free tax calculator in Canada and America, it has rolled it out for Australia.

Read this next

Inside View

Crypto Liquidity Providers: No Transaction, No Party!

One of the most integral parts of trading cryptocurrencies is ensuring seamless transactions; however, this is not always easy when you first start using cryptocurrency exchanges.

Digital Assets

Niftables launches white label NFT platform for content creators and brands

Niftables is the go-to platform for brands and creators looking to realize their NFT vision — whether they’re an individual or the biggest entertainment company in the world.

Retail FX

ACY Securities sponsors Table Tennis NSW as CFD broker bets in Australia’s youngest

ACY Securities has partnered with Table Tennis New South Wales (TTNSW) for a two-year sponsorship agreement intended to highlight the Chatswood-based multi-asset CFD broker’s brand in Australia, with a focus on the southeastern state.

Executive Moves

Peter Hetherington appointed CEO of Capital.com, Currency.com, and Shares.com

With his extensive experience driving strategy and growth for leading wealth and brokerage firms in highly regulated markets, Peter is the ideal CEO to lead the Group on its next chapter of growth and success.”

Digital Assets

Crypto platform Elwood raises $70m from Goldman Sachs, Dawn, Barclays, BlockFi, Flow, Galaxy, more

Elwood Technologies has closed a $70 million Series A funding round co-led by Europe’s largest B2B investor Dawn Capital and global investment bank, Goldman Sachs.

Industry News

Wilshire to launch Climate Change 1.5℃ Target Index with Nikkei and Hang Seng

Wilshire has announced a collective launch with Nikkei and Hang Seng to bring to market the first in a series of indexes empowering investors to transition their investments towards a low-carbon and climate resilient economy.

Industry News

Anne Boden’s Starling Bank bets big on UEFA Women’s EURO 2022 tournament

Starling Bank has launched a campaign ahead of the UEFA Women’s EURO 2022 tournament as part of its national sponsorship, the biggest ever for the bank.

Industry News

Older adults flock to financial apps as Revolut reports 215% more UK users aged 55-74 since pandemic

Data has also shown that older adults are back to travelling as the 55-64 UK age group has seen a tenfold increase in the amount spent in foreign countries over the past two years, and the 64-75 age group isn’t far behind with an 840% increase.

Industry News

Ripple replies to SEC’s last attempt and “shoves it down their throats pretty hard”

“The SEC really messed that up. How can Hinman receive legal advice from SEC lawyers for a personal opinion?”, attorney Hogan commented.

<