Crypto.com unveils global brand campaign starring Matt Damon
In one of its biggest brand marketing campaigns to date, digital asset exchange Crypto.com has partnered with Matt Damon to formally introduce the platform to consumers around the world.
The Hollywood movie star will be the hero of a global brand and advertisement campaign – entitled “Fortune Favours the Brave” – that will air in over 20 countries.
Crypto.com is showing off on billboards and on television around the world. The campaign gets under way tonight in Fox Sports’ broadcast of Thursday Night Football.
The campaign will also be featured across Crypto.com’s portfolio of brand partnerships. The Singapore-headquartered crypto venue will leverage its tie-ups with Formula 1, UFC, Paris Saint-Germain, and the NBA’s Philadelphia 76ers, among many others, to give the brand a distinct tone. It will also be shown on social media channels hoping to use the buzz around its recent milestones to promote its cryptocurrency products.
“The timing of this campaign coincides with the early stages of mainstream adoption of cryptocurrency, something we’ve been hard at work to advance since our founding five years ago. We’re very excited to introduce our company to a global audience inviting them to our secure platform with a message focused on financial independence and self-determination,” said Crypto.com Co-Founder and CEO, Kris Marszalek.
Crypto.com is debuting this campaign just a week after officially launching a new partnership with Water.org, the global nonprofit organization co-founded by Matt Damon.
Part of their partnership, Crypto.com has made a $1 million direct donation to Water.org, as well as launching initiatives to encourage its +10 million users to get involved in Water.org’s efforts to provide people in developed countries with clean water.
“Much like what we’re doing with Water.org, Crypto.com is a cryptocurrency platform that shares my commitment to empowering people around the globe with the tools needed to take control of their futures. They have built a crypto platform that is accessible and puts people first,” said Matt Damon.
Crypto.com was founded in 2016 and its offering stands out as a one-stop shop for all crypto investors’ needs. It promises features such as deep liquidity and competitive trading fees, plus institution-grade security.
Most recently, the popular exchange has expanded the reach of its service that provides users with a way of automating their tax filing. Following the soft launch of its free tax calculator in Canada and America, it has rolled it out for Australia.