This day in history: December 16, 2012: domain purchased for $2.45 million. Bargain of the decade!

In just four years, since bought the domain name for just $2.45 million, it has rapidly grown in value to become one of the retail FX industry’s most prized pieces of real estate

For the price of a relatively modest apartment in London, New York, Tel Aviv or Moscow, one of the least discussed and most absolutely sound investments that has been made in this entire industry over the last ten years took place on this day four years ago.

retail FX news and market events portal has become one of the staple reads for many traders globally, its multi-lingual content having been instrumental to its growth and domination of the market news sector.

Several electronic trading news sites exist which provide market reports and analysis, as well as financial news and updates with regard to events that may affect the currency markets, however is the largest in terms of global reach by a margin the size of the Hoover Dam.

Of course, this can be partially attributed to its truly international focus with several languages available, but one aspect that cannot go unnoticed is the domain name, which is highly valuable real estate.

In an example of how the famous Israeli mind can sometimes produce the work of absolute genius, purchased the domain name for just $2.45 million on December 16, 2012, which set the site on course to be the world’s most viewed financial markets portal.

At that time, this represented one of the 20 most expensive domain names ever purchased, however today that domain is worth several times its purchase price.

Two specific factors are responsible for its exponential appreciation in value, one being that domain names with absolute reference to their subject being the only part of their wording are now into the tens of millions in value, the other being that by positioning itself as, the word Investing has become a household name and is intrinsically associated with the website from which it provides its service.

It is rather like suggesting that instead of looking up something on the internet via a search engine, pretty much the entire world now says “let’s Google it”. Having a single-word name that represents the exact category that it serves achieves the same ‘household name’ style end result in terms of the entity that it represents.

Now, the domain name is inseparable to the actual business with its engaged users and massive global audience, which combined are worth a fortune.

In September this year, FXCM purchased DailyFX, which is one of London’s most used economic calendars, for $40 million from IG Group, thus our guess is that is now worth well over $100 million as a unified entity.

Once established as, the site began to provide a complete and free resource for novice and semi-professional traders and investors, offering a wide range of real time quotes and charts, breaking news, financial tools, calendars and technical analysis.

Aside from information portals, domain names of significant value have since become a focus in the FX industry. In 2014, Japanese retail trading giant GMO Click Securities bought (the letter Z being a significant character in Japanese folklore).

The Japanese firm bought, one of three of the only single-letter TLD codes on the internet from Nissan Motor, a company famed for its Z sports cars in the 1970s and 1980s, for $6.8 million.

As 2017 draws to a close, the mergers and acquisitions discussion is well and truly dominating the boardrooms of many retail FX and institutional providers, yet the massive value of domains such as and its huge appreciation in value since this day just four years ago is a subject which is rarely a matter of thought.

Read this next


US and South Korea seek extradition of Luna founder Do Kwon

Both US and South Korean officials are seeking to extradite Terraform Labs CEO Do Kwon, just hours after he was arrested in Montenegro.

Retail FX

Pepperstone UK doubles profit, client assets in 2022

The London-based entity of Australian FX broker Pepperstone has reported its financials for the fiscal year ending June 30, 2022. The group had outperformed the last year’s flat performance, having doubled revenues and boosted the broker’s bottom line and shareholders’ fortunes.

Institutional FX

CLS FX volume rises to just shy of $2 trillion in February

Foreign exchange settlement provider, CLS Group saw strong volumes in February 2023 as the banking crisis continues to weigh on a world economy that’s yet to fully recover from the Russia-Ukraine war’s shocks.

Digital Assets

Binance restores trading after 2-hour outage

Binance suffered a breakdown on its trading engine that lasted for about two hours, but the premier cryptocurrency exchange finally managed to restore normal operations at around 14:00 UTC.

Digital Assets

Tether earns $700 million in Q1, taking excess reserves to $1.6 billion

Tether chief technology officer Paolo Ardoino said the world’s largest stablecoin issuer expects to earn more than $700 million in the January-Mach quarter, which will be added to the reserve backing its stablecoin (USDT).

Digital Assets

Narwhal Finance Secures $1M in Seed Funding Led by Animoca Ventures

Narwhal Finance received strong support from Animoca Ventures and angel investors in a $1 million seed funding round, reinforcing the company’s vision of providing an accessible platform to all.


SteelEye tries ChatGPT for market surveillance

This capability can be used as a starting point for initiating a surveillance investigation and to standardize workflow processes to boost the throughput and consistency of cases. It is also useful when analyzing communications in foreign languages, as the system returns the above insights in English regardless of the languages being used.

Industry News

SEC charges ex-Morgan Stanley advisor of NBA players after $13m fraud

Darryl Matthew Cohen was arrested this week and is facing three different federal counts of fraud, which could amount to 20 years in prison if convicted, besides the SEC complaint. 

Industry News

AWS FinTech Africa Accelerator launched, applications until April 27, 2023

Founders will be offered tech resources, expert guidance, and a global network of industry leaders, technologists, entrepreneurs, investors, associations, and partners, in order to build their fintech products.