Delkos launches freemium, RAZR Lite product for Forex brokers

Karthik Subramanian

Delkos Research, a company that focuses on developing behavior analysis models to improve customer engagement and retention, has announced that a freemium version of its product RAZR would be available immediately.

The company states that this platform can be used by the brokers to study the user behavior and use this information for segmentation of customers, CRM automation, and also to personalize the communication with specific users which will in turn help in better conversions and retention as well. Many brokers do not have the time or the resources to make an in-depth study of data and behavioral analytics of their customers and even if such data is made available, they would not have many ideas of how to make use of this data and translate it into simple to action insights for their sales and marketing teams.

The RAZR platform gives the power back to the brokers and the teams to help them digest the data and convert them into relevant touchpoints for customer interaction which will impact the Key Performance Indicators. It does this by advancing the engagement through 3 key areas which are 1 to 1 personalized communication, next best action or offer for the customer, and product or content offering that is best relevant to that specific customer.

This new freemium offering of the RAZR platform, called RAZR Lite, is touted to be a risk-free proof of concept which the brokers can use to study the behavior of their users and tailor their offerings to their customers accordingly which will help in better monetization of the users and retention as well.

The Forex brokerage field does need to spend a lot more time and money on big data and studying user behavior to improve retention and also to ensure that the funds spent for marketing and sales are used for the right thing. Many FX brokers continue to operate their sales in a primitive manner as a result of which the returns from such sales strategies have been progressively reducing over the last few years. With the advent of crypto and other instruments that have caught the imagination of the public due to the high volatility and returns, it is now up to the FX brokers to step up their game and ensure that their sales budget includes things such as big data and study of users behavior to ensure that they get more out of their marketing budget.

Read this next

Retail FX

Weekly Roundup: John Oliver rips into MetaTrader, Binance to pay $10 billion

Welcome to this week’s roundup, where we delve into the latest developments in the Forex, Fintech, and cryptocurrency markets. Stay ahead of the curve with our comprehensive overview of the week’s most impactful events and trends across these dynamic sectors.

Retail FX

Lark Funding reopens to US traders, MyFundedFX picks cTrader

Canada-based prop trading firm Lark Funding announced it will once again welcome clients from the United States.

Institutional FX

Cboe FX volume falls to lowest level since summer

Cboe’s institutional spot FX platform, known as Cboe Spot, today announced its trading volume for the month ending February 2024, which took a step back after a strong rebound in December.

Retail FX

ThinkMarkets secures lucrative DFSA license in Dubai

Melbourne-based broker ThinkMarkets has secured a license from the Dubai Financial Services Authority (DFSA) after it has already incorporated its new subsidiary in the Dubai International Financial Center (DIFC).

Digital Assets

New Horizen Lays Out Its Vision Of A Modular, Proof Verification Layer For Web3 Networks

Horizen is forging a new path for the future of blockchain with its New Horizen initiative, which is building a modular Proof Verification layer that’s dedicated to verifying cryptographic proofs for any settlement layer, beginning with Ethereum. 

Digital Assets

Karma3 Labs Raises a $4.5M Seed Round Led By Galaxy and IDEO CoLab to Build OpenRank, a Decentralized Reputation Protocol

Using OpenRank, developers and web3 companies can build consumer apps where people can discover, use, fund, read, or buy something on-chain without worrying about getting spammed or scammed.

Digital Assets

Worldcoin down as Elon Musk sues OpenAI CEO Sam Altman

Worldcoin’s (WLD) token dropped following news of a lawsuit against related company OpenAI. The lawsuit was filed by Elon Musk and accused OpenAI and CEO Sam Altman of breach of contract.

Institutional FX

Exegy’s Liquidity Lamp adds intraday data to outperform S&P 500 by 31.8%

Exegy has incorporated intraday signals into its AI-powered iceberg order detection tool, Liquidity Lamp. By adding intraday data to a baseline mean reversion strategy, Exegy’s model outperformed the baseline by 10.5% and the S&P 500 (SPY) by 31.8%, respectively in the out-of-sample testing.

Industry News

Think Elon Musk backed your crypto exchange? ASIC’s latest reveal may shock you

In an absolutely shocking turn of events that nobody could have possibly seen coming, the Australian Securities and Investments Commission (ASIC) has bravely stepped forward to reveal that, yes, those videos of Elon Musk passionately endorsing a cryptocurrency exchange are as fake as a three-dollar bill.

<