Dipti Kachru joins Broadridge as Chief Marketing Officer

Rick Steves

She is credited for launching the J.P. Morgan Wealth Management brand and building an industry-leading client acquisition engine that delivered significant business growth.

Broadridge Financial Solutions has appointed Dipti Kachru as Global Chief Marketing Officer, based in New York and reporting to President Chris Perry.

The Global CMO will be responsible for brand and digital strategy, product positioning, lead generation, and thought leadership, all aspects of Broadridge’s global marketing organization.

Expertise in strategic marketing and digital transformation

Dipti Kachru was hired to drive measurable growth, build Broadridge’s global brand reputation, expand client relationships, and support the organization’s revenue growth ambitions.

Chris Perry, President of Broadridge, said: “Dipti is a modern, client-centric marketer with significant experience in financial services. Her proven expertise in strategic marketing and digital transformation will further enable us to scale our business, enhance our offerings and elevate our reputation in the marketplace, leveraging both her wealth and asset management/funds experience. We are also thrilled to welcome a purpose-driven leader who is deeply committed to developing talent and making our industry more inclusive.”

Dipti Kachru, Chief Marketing Officer at Broadridge, said: “Broadridge is an industry leading fintech with outsized impact across the entire financial services ecosystem, and I look forward to contributing to the momentum that is propelling the company and the industry forward. In addition to the business opportunity, I am inspired by the leadership team and company culture, especially its focus on corporate governance, driving digital transformation, and making a difference for clients, investors, associates and their communities.”

Kachru joins Broadridge from J.P. Morgan where she most recently served as Chief Marketing Officer for the Wealth Management division.

She is credited for launching the J.P. Morgan Wealth Management brand and building an industry-leading client acquisition engine that delivered significant business growth.

Past senior consumer and wholesale marketing roles include firms such as JPMorgan Chase and Oppenheimer Funds (now Invesco) after an advertising career for Pepsi, American Express, and Microsoft.

Broadridge partnered with SBI Securities

Broadridge is a regular name in the headlines. Finance Feeds has most recently covered the firm’s partnership with SBI Securities to further automate operations across business lines.

Under the new partnership, SBI Securities will migrate the post-trade operations of its Hong Kong and Singapore businesses to Broadridge’s cloud-based ASP service in Asia and add new services to automate confirmation and statement output to clients.

SBI Securities will also leverage Broadridge’s SWIFT Service Bureau to automate SWIFT messaging workflows globally directly with its custodian, enabling them to outsource the whole post-trade processing value chain to Broadridge.

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