Equiti appoints Waleed Saleh to conduct market research for global growth strategy

Rick Steves

“Understanding the needs and experiences of local markets will help our development, product, and technology teams drive the design of new innovations and customise our global product offerings to make them locally relevant”, said Equiti Group CEO Iskandar Najjar.

Equiti Group has appointed Waleed Saleh as Global Head of Market Research, working closely with the Group’s many entities to deliver critical client insights and market data to inform business decisions.

The unit has been established as part of the company’s global growth strategy. Mr. Saleh will be responsible for the research into new markets in order to help Equiti Group understand the local particularities of each market: trends, needs, and preferences of existing and potential clients.

Waleed Saleh is an industry veteran with over 20 years of experience in market research. Having worked all across the globe, including the Middle East, the UK, Europe, and the USA, he started out as a market research manager with Kantar in Dubai and then at Millward Brown in London.

Senior roles include Head of Qualitative Research for the North Africa region at TNS Kantar, MENA Practice Head for Market Vision Research, and Vice President for C + R Research in the United States.

Iskandar Najjar, Chief Executive Officer at Equiti Group, commented: “A client-driven approach is key to delivering insights that reflect the state of the local markets. Understanding the needs and experiences of local markets will help our development, product, and technology teams drive the design of new innovations and customise our global product offerings to make them locally relevant. This will give Equiti a leading advantage in new markets, and importantly, provide a superior experience for our clients.

“Innovation with our local partners is key to the provision of relevant localized product offerings, systems, payment methods, service and client support, as well as using local channels of communication”, Mr. Najjar continued. “With Waleed’s vast market research experience, and global reputation for being an innovative and thorough market researcher, we are very pleased to have him lead this critical new function at Equiti Group.”

Waleed Saleh, Head of Market Research for Equiti Group, is looking forward to the new challenge as the company steps up to the next stage of its global expansion strategy.

“I will be building on the existing high levels of trust and credibility associated with the Equiti brand, which was reflected in a preliminary market research study conducted in Q1 2021. The study involved over 300 quantitative CATI interviews with current and prospective clients.

“I’m looking forward to growing this function over time and consider myself fortunate to be working with some of the best experts and people in the industry.”

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