Equiti Group wins naming rights of metro station in Dubai

abdelaziz Fathi

Equiti Group, which was recently licensed by the UAE regulator to trade OTC derivatives and currencies, has won the naming rights of Dubai’s Umm Al Sheif metro station.


As part of the agreement with the emirate’s Road and Transport Authority, Umm Al Sheif metro station will be renamed as Equiti metro station for a period of 10 years.

The naming right of this metro station constitutes an investment opportunity for Equiti Group. Its strategic location will enable the brokerage firm to benefit from significant advertising assets and achieve huge brands exposure at some of Dubai’s key destinations.

For its part, the project, the first of its kind in the region, helps raise revenue for Dubai’s public transport infrastructure and improve transport services.

Dubai Metro stations are a strategic location for investors to showcase their brands. The metro is the mainstay of transportation in Dubai and a key hub in the daily commute of hundreds of thousands of various community members.

Equiti secures OTC license by the UAE’s SCA

Ibrahim Kalbat, CEO of Rail Agency, further explains that the naming rights for metro stations represent a rewarding investment opportunity for businesses in the UAE. It enables them to promote their brands in Dubai, which stands out as a unique front for a variety of mega corps and a grand platform for major financial firms

Commenting on the partnership, Mohamed Al Ahmad, CEO of Equiti Securities Currencies Brokers LLC, said: “We are very excited about our partnership with the RTA and look forward to being a part of the UAE by bringing our financial services offering to this generous country.”

Iskandar Najjar, Equiti Group CEO, added: “Equiti is honoured to have been invited to be a part of the infrastructure and community of the UAE through the naming rights of one of Dubai’s most centrally located metro stations on Sheikh Zayed Road. As a global broker, we are exceptionally pleased to collaborate with the Road and Transport Authority on our journey to becoming the most prominent multi-asset, multi-platform broker in the UAE.”

This collaboration comes hot on the heels of Equiti becoming one of the first international brokerage firms to offer OTC margin trading in the UAE. Under the regulatory purview of the Securities and Commodities Authority, Equiti’s licence covers spot trades on equity, commodities, FX, and other financial instruments.

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