ETFS Capital acquires ETF.com from Cboe Global Markets

Rick Steves

The ETF news, analysis, and education website changes hands in a time ETFS Capital grows into a position of clear authority in the ETFs department worldwide.

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Cboe Global Markets has agreed to sell ETF.com, one of the world’s leading authorities on ETF news, analysis and education, to ETFS Capital.

The market operator and global trading solutions provider had acquired the website in 2016 to help retail investors and advisors navigating the fast-growing market, which has reached a record U.S. $8 trillion in assets under management (AUM) across more than 6,500 ETFs by the end of 2020.

ETF.com was founded in 2001 with a mission to deliver clear, independent and authoritative exchange traded fund (ETF) news, analysis, and educate. Under Cboe’s leadership, the website expanded its multimedia business with webinars, events, videos, and podcasts.

ETF.com will now join ETFS Capital’s portfolio alongside ETF Stream, the leading European ETF website, and AltFi, the market-leading website for the global fintech community.

Graham Tuckwell, Chairman, ETFS Capital, said: “The ongoing record growth of the global ETF industry is an incredible opportunity for an industry-leading resource like ETF.com. All participants want more effective and innovative ways to share, analyze and understand the evolution of the global ETF industry, so we are acquiring and further investing in ETF.com to make this a reality. ETF.com is also expected to benefit from the related businesses and expertise across our portfolio, covering data, analytics, index services, and front office technology amongst others, to help unlock further innovation opportunities.”

Laura Morrison, Senior Vice President, Global Head of Listings, Cboe Global Markets, said: “We are thrilled to have ETF.com join the ETFS Capital group. Cboe is a passionate champion for the global ETF industry and we believe the innovative thinking, deep experience, and planned investment from ETFS Capital in the business and people of ETF.com will not only grow this journalistic enterprise into a global media brand, but also benefit the ETF industry as a whole. Cboe plans to continue offering ETF.com’s excellent resources and marketing services to our listings and trading clients as its global footprint broadens.” Morrison added: “This deal also creates the opportunity for related collaboration between Cboe and ETFS Capital over time.”

Drew Voros, Editor-in-Chief of ETF.com, said: “We are excited to join the ETFS Capital group, which shares both Cboe and ETF.com’s commitment to growing the ETP space through analysis, news coverage, education, and data. Over the years, ETF.com has benefitted from Cboe’s strengths as one of the leading and fastest-growing marketplaces for ETPs to expand our readership, voice, and presence globally. We look forward to having ETFS Capital’s support in our continued success and creating a new relationship with Cboe to serve the ETF investing community.”

ETF.com was acquired by BATS Global Markets in 2016, which also bought Hotspot FX for $365 million in January 2015. The firm was then acquired by Cboe for $3.2 billion. ETFS Capital’s portfolio includes leading firms such as ULTUMUS, ETF Securities Australia, ETF Stream, ETF Logic, and Velox.

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