eToro gains new partnership deal with Arsenal Club
Social investment platform eToro has signed a lucrative sponsorship deal with Arsenal Football Club.
As both parties have agreed, eToro will gain exposure to the Gunners’ millions of global fans and followers through an extensive range of marketing and educational opportunities. The promotional efforts will seek to inform Arsenal’s fans about investment opportunities across stocks, EFTs and cryptocurrency markets, enabling it to expand the target audience.
Part of its sponsorship package, eToro will gain advertising rights on Arsenal’s various online platforms, as well as a presence at the Emirates Stadium on a matchday through advertising on LED perimeter boards and media backdrops.
The full financial terms were not officially disclosed, but according to some industry estimates eToro is set to pay six figures a year for such a luxury. Sports partnerships stretching into $10 million are no longer a surprise and more of an expectancy at the top clubs. Arsenal already boasts the third-biggest kit deal on the football scene after it secured in 2018 a five-year deal worth $391 million with sportswear giant Adidas.
While plenty of other examples of the intersection between sports and online trading exist, the deal between the Gunners and eToro is a fairly big step in bringing assets like cryptocurrency to a very mainstream audience.
Arsenal’s Chief Commercial Officer, Peter Silverstone commented: “eToro has a strong track record in football sponsorship and we are very pleased to establish a long-term partnership with one of the leading investment platforms. The eToro partnership is a significant part of our commercial growth strategy and we’re looking forward to delivering informative, educational campaigns to our millions of supporters worldwide about the benefits of prudent investment.”
eToro Global Sponsorship Manager, Dylan Holman added: “We’re delighted to have partnered with Arsenal. As a global multi-asset investment platform, we want to open up the financial markets to everyone. We look forward to working with the Club to help bring fans closer to the action along with educating them on investing.”
eToro already bags Premier League’s multi-club deals with Tottenham Hotspur, Crystal Palace, Leicester City and Southampton. The Israeli firm, which is gearing up for an eye-catching $10 billion IPO, is also one of European football’s biggest sponsors. Specifically, it has built a strong portfolio of top tier clubs including Bundesliga clubs RB Leipzig, FC Cologne, FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt.