eToro launches portfolio to help users invest in metaverse

Rick Steves

The MetaverseLife portfolio is made up of stocks and cryptoassets that represent the real essence of the metaverse.

eToro has launched MetaverseLife, offering investors long-term exposure to key projects, both stocks and cryptoassets, in the metaverse industry.

The new metaverse-themed Smart Portfolio has its focus on the virtual world where users can move around as avatars, interact socially and economically, with other people.

Investors have become more interested in the virtual world than ever since Facebook rebranded to Meta as it pointed towards building this immersive ecosystem.

“The most likely evolution of the internet in the coming years”

eToro has prepared a smart portfolio to allow investors to gain exposure to the metaverse. The roster includes tech titans which are taking bets on the future of digital assets.

Microsoft is creating a metaverse through its communication platform Teams called Mesh; Unity Software with its three dimensional content platform, NVIDIA’s Omniverse platform, and video game publishers like Roblox, EPIC Games, and more recently Ubisoft with the launch of their energy efficient NFT platform, are beginning to show interest in this technology and getting a head start in this potential migration to the metaverse.

Dani Brinker, Head of Investment Portfolios at eToro, said: “As the ultimate frontier between the real and virtual worlds, the metaverse represents the most likely evolution of the internet in the coming years. The potential might seem endless, but adoption will not necessarily be easy or happen overnight.

“The metaverse will require larger processing capacity, bandwidth and improvements to hardware – headsets, glasses, smartphones and cloud services. While still in its early stages, the industry could become a $800 billion USD market, according to Bloomberg analysts.”

“When evaluating the investment opportunity of emerging industries diversification is key as not everyone involved will be a winner. For people who don’t have the time to research the ongoing developments of the industry, the market may seem overwhelming. By packaging up a selection of assets in a portfolio, we’re doing the heavy lifting and enabling our customers to gain exposure to the metaverse and spread the risk across a variety of assets”.

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The MetaverseLife portfolio

The portfolio is made up of stocks and cryptoassets directly involved in the construction of the metaverse and it is more heavily weighted towards the enabling platforms that will create these virtual realities.

Meta Platforms and Roblox, and cryptoassets or blockchain-based metaverse platforms Decentraland, Sandbox and Enjin, get a prominent place in Metaverse Life, as well as Amazon, Apple, Microsoft and Nvidia, which contribute to the wider adoption.

Metaverse Life is one of many market-themed smart portfolios designed by eToro as the social trading platform bundles together several assets under a defined methodology, and employs a passive investment approach to offer access to long-term investment solutions with diversified exposure and no management fees.

Tomer Niv, Director of Global Crypto Solutions at eToro, commented: “eToro is a crypto pioneer with an established track record of embracing new technologies for the benefit of retail investors. We are incredibly excited by the opportunities offered by the metaverse and will be revealing further details including some key partnerships very soon. Watch this space!”

eToro has more than sixty portfolios available for users, with initial investment starting from $500 and access to tools and charts to track the portfolio’s performance as well as up-to-date on developments.

Sandbox, a cryptoasset and blockchain-based metaverse platform featured in the portfolio, has recently been added buy eToro to its investment platform. eToro plans further collaborations including the purchase of land in the metaverse.


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