eToro replaces Fedcom as Monaco’s shirt sponsor in UEFA League

abdelaziz Fathi

Israeli social trading and multi-asset brokerage company eToro has struck yet another sponsorship deal, this time upgrading its partnership with Ligue1 side AS Monaco.

eToro

Per the updated terms, eToro has become the club’s main partner and front-of-shirt sponsor in a multi-year deal that goes beyond French soccer’s top-flight Ligue 1 to also include European competitions.

No value was given for the new deal that covers the 2022/23 season, but eToro replaces Fedcom as the Monaco’s shirt sponsor.

eToro, who first became the Monegasque club’s official shirt partner in 2020, was featured as the main sponsor in domestic league fixtures for the 2021/22 season. However, Fedcom remained AS Monaco’s main shirt sponsor during last season’s Europa League campaign.

As part of its new sponsorship package, eToro will gain visibility through the club’s Uefa Champions League starting with the third preliminary clash against PSV Eindhoven. The company’s logo will feature on the team’s kit for the first time in a European fixture.

With the expanded shirt inventory, the Israeli trading network has also obtained access to a range of joint initiatives to promote its brand across football pitches up and down France.

Oleg Petrov, Deputy CEO of AS Monaco, said: “We are very pleased that one year after the beginning of our collaboration, eToro has become the official main partner of AS Monaco. This is an opportunity to strengthen our ties with a company that, like us, places development, competitiveness and innovation at the heart of its concerns.”

Valérie Kalifa, Marketing Director France at eToro added: “We are delighted to take this new step with AS Monaco and bring another dimension to our collaboration. We are proud that our first front-of-shirt presence is on the AS Monaco shirt, which we will be supporting more than ever in the coming season. eToro’s vision is to open up the financial markets to everyone and we see this partnership as an opportunity to reach out to the team’s fans and interest more people in investing.”

With deals across clubs in the Premier League, Serie A, and Bundesliga clubs, eToro has been active in the Europe soccer market. The broker already bags Premier League’s multi-club deals with Arsenal Football Club, Tottenham Hotspur, Crystal Palace, Leicester City and Southampton. The Israeli firm, which was gearing up for an eye-catching $10 billion IPO, is also one of European football’s biggest sponsors. Specifically, it has built a strong portfolio of top tier clubs including Bundesliga clubs RB Leipzig, FC Cologne, FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt.

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