E*TRADE enables investors to check their portfolio via Google Assistant voice commands

Maria Nikolova

Investors can use the Google Assistant to check their E*TRADE brokerage accounts and positions with easy-to-use voice commands.

E*TRADE Financial Corporation (NASDAQ:ETFC) has earlier today announced that it is enabling investors to use the Google Assistant to check their E*TRADE brokerage accounts and positions with easy-to-use voice commands.

After linking their E*TRADE account to the Assistant, investors can review their account balance by saying “Hey Google, check my E*TRADE portfolio.” Investors can ask the Assistant to help check their individual holdings at home or on the go using any device with the Google Assistant built-in, including smart speakers like Google Home, Android and iOS phones, smartwatches, headphones, Android Auto, and more.

“Investors are on the move – between driving to work, getting dressed, juggling kids’ soccer practice, or simply making dinner – it can be hard to find time in the day to keep a watchful eye on your portfolio,” said Ed Andersen, Vice President of Mobile and Advanced Technology at E*TRADE Financial. “So, that’s why we’re relentless in our pursuit to give customers cutting-edge investing and trading solutions that they can easily incorporate into their everyday lives. We’re thrilled to raise the bar once again through the Google Assistant.”

Other financial services companies have also tapped the capabilities of virtual assistants to enhance offerings to their clients. In June last year, for instance, Interactive Brokers launched “IBKR IBot Skill” for Amazon Alexa. Traders can ask Alexa for the latest market updates, real-time quotes, volume, and other market data, and general information pertaining to Interactive Brokers.

TD Ameritrade, Inc., a broker-dealer subsidiary of TD Ameritrade Holding Corp. (NASDAQ:AMTD), in October said it revitalized its Amazon Alexa skill, empowering its clients to learn about the markets and place trades on Alexa-enabled devices through voice commands.

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