E*TRADE enhances social media research analytics, notifications, and market depth

Rick Steves

“Amid volatile markets our clients seek the most sophisticated and powerful tools to manage their finances—and with these enhancements we aim to deliver just that. We listen closely to our clients and always aim to further raise the bar in order to offer an intuitive investing experience on all of our platforms.”

E*TRADE has announced recent enhancements to its investing and trading platforms, including more control, customization, and dynamic features through access to expanded social media research analytics, price movement and earnings push alerts, a scrolling trade options tool, and a Market Depth tool to view Level II quotes.

The Morgan Stanley subsidiary now allows clients to more easily scan for equities and ETFs that are creating buzz on social media, through expanded social media research analytics on the Power E*TRADE web and app. Social Sentiment scores and scans are now on the Live Action tool and Quote Pages.

In addition, users are empowered to create customized price movement and earnings push alerts in three categories: Portfolio Notifications; Watch List Notifications; and Market Notifications.

Another feature, the Trade Tape, is an options tool that allows traders to analyze trade activity and view a live scrolling record of options trading activity across all symbols.

The Market Depth tool’s new Level II quotes visualization enhances users’ view the depth of the market including bid and ask prices.

E*TRADE plans to further enhance LiveAction scanner, depth of market, and charting

Chris Larkin, Managing Director of Trading at E*TRADE from Morgan Stanley, said: “Amid volatile markets our clients seek the most sophisticated and powerful tools to manage their finances—and with these enhancements we aim to deliver just that. We listen closely to our clients and always aim to further raise the bar in order to offer an intuitive investing experience on all of our platforms.”

Last year, E*TRADE from Morgan Stanley announced the elimination of mutual fund commissions and early redemption fees. Mutual funds are now part of E*TRADE’s $0 online commission offering along with US-listed stocks, ETFs, and options trades.

E*TRADE from Morgan Stanley’s 2023 roadmap includes the introduction of even more customization on the LiveAction scanner through new pre-defined scans, the full depth of the market on your mobile device with Level II quotes on the Power E*TRADE app, and a refreshed and modernized charting experience on Power E*TRADE web.

E*TRADE charges no commission for US stocks, mutual funds, ETFs, and options

In December, the brokerage owned by Morgan Stanley eliminated all trade commissions and early redemption fees for mutual fund online trades on its platform on a move that will see mutual funds now part of E*TRADE’s $0 online commission offering along with US-listed stocks, ETFs, and options trades.

The brokerage subsidiary of Morgan Stanley also made a few updates, including access to Morgan Stanley global research (such as quarterly mutual fund commentary for all clients at no cost), greater access to initial public offerings, and improvements to E*TRADE’s robo advice offering Core Portfolios.

All these enhancements were made on the back of E*TRADE’s integration into the Morgan Stanley Wealth Management ecosystem.

E*TRADE charges $0 commission for online US-listed stock, mutual fund, ETF, and options trades.

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