Exclusive first look at Kawase, a tech-focused direct market access multi asset class broker

During recent months, the need to be able to provide a broad product range not only in terms of platforms, but in terms of available asset classes via one electronic execution method has become a very large focal point of retail FX brokerages.

Newly established Kawase is an example of the approach which brokerages are now beginning to take from launch, the company being a multi asset CFD broker which provides its traders with a series of equities CFDs from 25 exchanges through the company’s dedicated Kawase Trader platform. Kawase is currently offering over 400 symbols which also include iShares, Indices, Metals, Energy and Forex.

To learn more about their operations and plans, FinanceFeeds spoke with Timur Konsky, Head of Marketing at Kawase, who explained “We have opted for Web, iOS and Android platforms for a variety of reasons, mostly because they fit perfectly with our business model and our entire philosophy. We focus on providing a totally unique user experience from anywhere and any device; this goes much deeper than providing a wide range of markets. The Kawase Trader platforms will help us to deliver that unique user experience. We are adding approximately 200 symbols per week until we have reached our goal of around 4000 symbols. The Kawase Apps are able to deliver our extensive offering with ease and allow our clients to trade a variety of asset classes from a single account.”

Mr. Konsky went on to explain more about the company’s technology and plans using it “The Kawase Trader platform is hosted using cloud based infrastructure and is connected to a global proxy cloud which allows us to offer minimal latency to any trader, anywhere. Our average execution time is just 9 milliseconds. Our plan is to enter all regions with the best liquidity and technology for CFD trading. We are focusing on the Far East, specifically China, but also SE Asia and the Middle East, the North Africa region will be a priority as well. Potentially Russia will be of interest in future, being a CySec regulated broker, Europe will also feature. We will then look to get an FCA license.”

To elaborate on trading conditions, Mr. Konsky said “As for other unique selling points we have introduced an adaptive discount reward scheme for our high volume traders, an active trader can trade for as low as $1 per lot on Forex pairs, which is very low considering we are already offering raw spreads. We feel that our commissions on Equities CFDs are the lowest available to retail traders.”

Mobile trading in multi-asset environment is of great importance

Mr. Konsky said “Mobile-led is of great importance. The Kawase mobile applications (Kawase Android and Kawase iOS) also provide a unique trading experience allowing traders to easily work with thousands of instruments. We have seen the increase in need for mobile devices, but most existing apps are not up to the job and are outdated, therefore are not fulfilling trader’s needs. Full functionality including the ability to upload documents and process transaction via smartphones is native in this system.”

To conclude Mr. Konsky commented “We are expecting many retail FX firms will follow our method” said Mr. Konsky. “Not just because of the multi-asset CFD trading environment and flexible commissions but also because of the mobile-led nature. You don’t need anything other than a smartphone because the platform, chat system, payment system, charting, news and the ability to send compliance related documents and perform deposits and withdrawals are all included in the mobile app.”