Exclusive interview with Philip Tatarov, Head of Projects at Finalto

FinanceFeeds Editorial Team

Finalto 360 offers bespoke solution for brokers that enables them to run their operation from A to Z. This covers relationship management, compliance, trading & liquidity, marketing and risk management all under the same roof.

Philip Tatarov, Head of Projects at Finalto

It aims to make brokerage easier, by providing everything you need to get started and provide and outstanding experience to your clients.

Philip Tatarov, is Head of Projects at Finalto, and is therefore responsible for managing some of the key projects in the 360 division, aiming to improve our product offering and provide added value to our partners. He talked to us about what’s coming in the next two years, and how brokers can adapt.

Have you noticed any changes in what brokers want in the past two years?

There is a definite shift towards process automation and product diversity. There is an interest in products which were not so popular in the past, such as DMA and Options. Technology is advancing faster then ever, so Brokers are trying to adjust their offering to meet customers’ expectations.

Finalto 360 allows brokers to outsource key parts of their business – why do you think this is so powerful?

The ultimate objective of any business is to grow and with 360 technology Brokers are able to expand without any barriers or obstacles, which usually come due to tech limitations. This of course makes any organization with one step ahead of the competition.

The communicate module is slightly different to the others as it’s not pure fintech, it’s about helping our clients support their own customers. Is this a popular module?

The Communicate module is quite popular, as it has all essential functionalities for a Broker to create proper marketing campaigns and user journeys. It enables the Broker to communicate and push to action depending on customers’ preferences.

What exciting projects are in the pipeline for clients?

We in final stages of releasing DMA product support for our multi-asset trading platform. This is something we know our brokers have been excited for, so it’s great to see it’s close to launch.

How does Finalto 360 make brokers jobs easier?

Finalto 360 is a one stop shop. It empowers Brokers to focus on the end customer by creating a one-of-a-kind experience with minimum efforts.

Read this next

Retail FX

Axi extends partnership deal with Manchester City

FX broker Axi, previously known as AxiTrader, has renewed its flagship sponsorship deal with soccer giant Manchester City.

Digital Assets

Russia delays digital ruble pilot to May

Russia has postponed its central bank digital currency (CBDC) pilot indefinitely, which was originally scheduled for April 1, as it awaits specific legislation to be voted before the “crypto ruble” trial.

Executive Moves

Scope Markets promotes James Hughes to head of marketing

Belize-based FX and CFDs brokerage Scope Markets has promoted James Hughes, who until recently was its head of brand, to take on an expanded role as the company’s global head of marketing.

Retail FX

Fraudsters clone Financial Commission’s website, two ex-members under suspicion

The Financial Commission, an industry-specific dispute resolution service that caters to the financial services industry, today announced that it believes a clone website has been impersonating its membership roster.

Retail FX

CMC Markets warns of operational challenges in Q1

CMC Markets PLC (LSE:CMCX) said in a trading update for the fiscal year 2023 that February and March posed a more challenging environment with lower equity volumes and a higher proportion of lower margin institutional trading activity.


Why Is Digital PR So Important for Financial Service Providers? Buzz Dealer’s CEO Uri Samet with the Answers

Digital PR is all about spreading your message faster, wider, and stronger in the online world, through proper SEO, link-building, and organic and paid social media work.

Inside View

Why And How Are Virtual Cards Disrupting The Finance Industry

Virtual cards have the potential to revolutionize the finance industry by providing faster and more secure payments, wider acceptance, and eco-friendliness.


Sweat Economy’s Oleg Fomenko on upcoming launch of Move-to-Earn app in the US

With the crypto winter’s biggest hurdles seemingly behind us as the prices of Bitcoin et al. climb the charts again, the Web3 economy is preparing for the next phase.

Industry News

OptionMetrics acquires Woodseer to add dividend forecast data for equities

“The addition of Woodseer’s product suite will enhance our ability to serve financial market stakeholders and academic institutions in their analysis of equity market performance and risk.”