Exclusive interview with Philip Tatarov, Head of Projects at Finalto

FinanceFeeds Editorial Team

Finalto 360 offers bespoke solution for brokers that enables them to run their operation from A to Z. This covers relationship management, compliance, trading & liquidity, marketing and risk management all under the same roof.

Philip Tatarov, Head of Projects at Finalto

It aims to make brokerage easier, by providing everything you need to get started and provide and outstanding experience to your clients.

Philip Tatarov, is Head of Projects at Finalto, and is therefore responsible for managing some of the key projects in the 360 division, aiming to improve our product offering and provide added value to our partners. He talked to us about what’s coming in the next two years, and how brokers can adapt.

Have you noticed any changes in what brokers want in the past two years?

There is a definite shift towards process automation and product diversity. There is an interest in products which were not so popular in the past, such as DMA and Options. Technology is advancing faster then ever, so Brokers are trying to adjust their offering to meet customers’ expectations.

Finalto 360 allows brokers to outsource key parts of their business – why do you think this is so powerful?

The ultimate objective of any business is to grow and with 360 technology Brokers are able to expand without any barriers or obstacles, which usually come due to tech limitations. This of course makes any organization with one step ahead of the competition.

The communicate module is slightly different to the others as it’s not pure fintech, it’s about helping our clients support their own customers. Is this a popular module?

The Communicate module is quite popular, as it has all essential functionalities for a Broker to create proper marketing campaigns and user journeys. It enables the Broker to communicate and push to action depending on customers’ preferences.

What exciting projects are in the pipeline for clients?

We in final stages of releasing DMA product support for our multi-asset trading platform. This is something we know our brokers have been excited for, so it’s great to see it’s close to launch.

How does Finalto 360 make brokers jobs easier?

Finalto 360 is a one stop shop. It empowers Brokers to focus on the end customer by creating a one-of-a-kind experience with minimum efforts.

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