Exclusive: OANDA Corporation Chief Marketing Officer Drew Izzo leaves the company

After almost two and a half years at OANDA Corporation, Drew Izzo moves on from his position as Chief Marketing Officer, describing himself as a “Free agent at large”

Today, FinanceFeeds has learned that Drew Izzo, Chief Marketing Officer at technology-led North American electronic trading company OANDA Corporation has left the company, and is now, in his very own words a “Free agent at large” after spending two and a half years at the firm.

San Francisco is more synonymous as a technological development nerve center for the entire world than it is with electronic trading, the financial center of New York and exchange-traded derivatives metropolis of Chicago taking center stage, however for OANDA Corporation, California’s ‘Silicon Valley’ fits the company’s technologically advanced nature quite accurately.

chqfe7iwsaahald-481x180
Drew Izzo (Center) with OANDA executives

Mr. Izzo’s position as Chief Marketing Officer differed a little from a similar position within many other electronic trading firms, as he is based at the nerve center of the company’s FinTech developments, and had the remit of being fully versed in the company’s technological edge rather than purely financial markets-related matters.

In March this year, FinanceFeeds spoke in detail with Mr. Izzo about the company’s masterstroke in acquiring 2,200 Tradestation users from IBFX, when the North American subsidiary of Japanese giant MONEX Group exited the US market.

Mr. Izzo was very keen to take a look at this from a migrationary standpoint, and explained to FinanceFeeds at the time “TradeStation Forex accountholders were accustomed to top technology and a broker that puts them first, which is precisely what they are finding as they start on the OANDA platform.”

“As part of making the transition smooth for these traders, on March 5 OANDA began offering TradeStation Forex accountholders who transfer to the OANDA platform complimentary access to the TradeStation Forex platform. They can use the TradeStation Forex platform for their research and analysis with trade orders being executed using one of OANDA’s platforms” – Drew Izzo, CMO, OANDA Corporation.

“Additionally, OANDA will offer select elite traders who transfer their accounts free introductory access to OANDA advanced charting services. These traders are already seeing that TradeStation Group chose OANDA as a partner in this deal due to the commitment OANDA has to customer service and the legacy of offering a platform with cutting edge technology” concluded Mr. Izzo.

This is a subject upon which Mr. Izzo is indeed an industry expert, as prior to joining OANDA Corporation, he was Vice President of Marketing at IBFX for four years between January 2009 and January 2013, where he was responsible for the company’s marketing efforts whilst IBFX offered MetaTrader 4 and the proprietary Tradestation platform.

CaUN37pUkAAIn_V
Drew Izzo’s morning view at The Gathering Conference, February 2016

A year and a half after Mr. Izzo’s departure from IBFX, the company sold its MetaTrader 4 client base to FXCM for $5.4 million, retaining its Tradestation customers for another year before exiting the entire US market, by which time the clients were onboarded at OANDA Corporation to the company’s proprietary fxTrade platform.

Indeed, just as electronic trading companies that develop their own software with massive input from Silicon Valley’s finest are leading edge in terms of corporate direction, marketing executives within such firms are often very avantgarde.

Mr. Izzo is no exception, having attended The Gathering in Banff, Alberta, this year.

The Gathering is a conference which focuses on global brands, and as well as discussing the world’s best marques in all industry sectors, the conference is taking a close look at Cult brands for next year.

At a time in which companies in the FX industry are increasingly honing solutions that automatically engage clients, one particular take-away from The Gathering was that “Data, and more specifically structured data, is at the very heart of true personalization, and if you are a marketer, that’s exciting.”

It certainly is, and further demonstrates that we are now in an age where marketing and technology are intrinsically linked.

Mr. Izzo understands this across many sectors. In 2013, he became CEO of Athlete.com, which powers unique per-mile fundraisers for individuals or organizations. Donors pledge donations, participants earn donations by running, walking, hiking or a myriad of other activities, all of which are tracked with athlete.com or partner apps.

He is also no stranger to large venture capital deals.

In March 2008, Mr. Izzo raised $8 million in venture capital for real estate startup Roost.com and conducted online and offline marketing for the company, as well as paid search, SEO, TV and network advertising.

For those outside the FX industry, Drew Izzo may well be a familiar name also, as he was Director of Customer Acquisition and Analytics for global genaeology site Ancestry.com for two years between July 2003 and July 2005.

Mr. Izzo graduated in 2002 from Westminster College in London with an MBA in Marketing, and gained his Batchelors degree from the University of Massachussetts, Amherst, his alma mater being in Hospitality.

Indeed, Mr. Izzo is a connoisseur when it comes to cuisine, as he studied for a year in 1990 at HotelConsult in Switzerland, collecting a certificate in European Cuisine and Hospitality.

Read this next

Market News

Rishi Sunak’s reign in real data

After several weeks of Rishi Sunak’s appointment as the new Prime Minister, it is obvious that he has claimed quite the public support.

Digital Assets

CrossTower acquires BEQUANT to help crypto industry reset and consolidate

“We are stabilizing an industry with incredible promise; regaining trust; and rebuilding the future of finance.”

Retail FX

Plum launches crypto offering for EU residents

Plum has added crypto investing to its range of investment options in France, Belgium, Spain, and Ireland. Residents there will be able to buy and sell cryptocurrencies in their app with just a few taps, via services provided by Bitpanda.

Retail FX

FX/CFD and Crypto broker Quantfury launches fractional trading of stocks, ETFs, commodities

“Quantfury is advancing its unmatched trading and investing conditions further by making it even more affordable to Quantfurians out there. Fractional trading mode opens up more trading opportunities to the Quantfury global audience of more than 400,000 Quantfurians.”

Industry News

SEC awards $20 million to whistleblower despite degree of culpability and reporting delay

The Securities and Exchange Commission has awarded a whistleblower with $20 million for providing new and critical information that led to the success of an enforcement action.

Institutional FX

Tradesmarter’s white label WOW TRADER integrates with TradingView

Tradesmarter’s white label trading platform solution WOW TRADER has integrated with TradingView, the high performance and mobile friendly charting tool.

Industry News

ASIC loses fee overcharging case against Commonwealth Bank of Australia

“ASIC pursued this case because we believed CBA did not have robust compliance systems to ensure customers were being correctly charged. ASIC will carefully consider the judgment and continue to work to ensure large financial institutions charge fees correctly and put their customers first.”

Digital Assets

Kraken pays $362K fine for onboarding Iranian users

Cryptocurrency exchange Kraken will pay $362,158 to settle its civil liability for apparent violations of US sanctions on countries like Iran, the Treasury Department’s Office of Foreign Assets Control said.

Digital Assets

Bankrupt lender BlockFi owes $275 million to FTX.US

Distressed crypto lender BlockFi has filed for Chapter 11 bankruptcy protection, nearly two weeks after halting withdrawals of customer deposits due to significant exposure to bankrupt exchange FTX.

<