Expozive exposed! Premier FX industry marketing executive Nicc Lewis meets FinanceFeeds to discuss new venture
“I look around the Financial Trading Industry and I see a lot of good work and good people, but as the sector comes under more and more pressures, that extra mile and excellence can take brands and products to new level. I do not believe people are doing things wrong, but that there is an extra layer of knowledge that can be learned and applied to enhance and change the ongoing business” – Nicc Lewis, CEO, Expozive
Last week, one of the FX industry’s most recognized figures in B2B marketing, branding and product positioning, Nicc Lewis, left his position as CMO at Leverate after six years with the company.
Joining Leverate in 2012, Mr Lewis became quickly recognized as one of the FX industry’s avantgarde spokespeople, notably at global electronic trading B2B conferences.
His departure from Leverate signaled a new path for Mr Lewis, who has founded his own company, Expozive, which is a specialist marketing consultancy.
This week, FinanceFeeds met with Mr Lewis in order to examine the ethos behind Expozive, and how the firm will provide consultative services with regard to marketing and communications to electronic trading companies and a wider commercial audience.
Mr Lewis explained that Expozive’s direction will extend into a comprehensive range of fully managed services for companies in the online trading and e-commerce sector, and will encompass how companies can conduct their public relations, branding and enhance engagement in their product ranges, however there is a further service which is somewhat unique, that being an end-to-end specialist service in which the planning and positioning for industry conferences and events can be outsourced.
With this particular aspect of Expozive’s service, companies which are participating in B2B events, expos and conferences can commission Expozive to provide full management of the appearance at events, including logistics, booth design, and how to attract the right audience in a critical face-to-face environment, utilizing Mr Lewis’ extensive experience dating back over a decade in preparing large companies for conferences as well as presenting from important B2B venues.
Whilst meeting with FinanceFeeds, Mr Lewis explained:
Having left Leverate, I am now embarking on a new venture as an independent Marcom / Marketing Agency and Consultant. I bring with me a wealth of knowledge, experience, reputation and track record in achieving results both in B2C and B2B. Obviously, I have spent the past few years in the Financial Trading sector and this will be an area I will be focusing on; but I also have extensive experience (over 12 years) in Gaming and other areas such as Mobile, Social Gaming and even fashion.
“The core vision is that excellent planning and execution combined with creativity provides value in terms of time and money saved plus increased results and ROI” he said.
This ethos is congruent with Mr Lewis’ sentiment during late stages of his tenure at Leverate, where he explained to FinanceFeeds that the marketing efforts of any company, especially one which relies on online presence, have to be multifaceted, varied and comprise a combination of both online and offline projects in order to enhance the overall ROI.
Mr Lewis concurred that adopting a varying marketing strategy will not only do wonders for developing awareness around a brand but it will also open up pools of new and interested prospects.
He considers examples of this to include standing out from the crowd by giving a lecture at a B2C forex expo directly toward an audience of retail traders, or be seen as a thought leader in the emerging market of cryptocurrencies by having a brand name dropped in an article in Forbes or Bloomberg.
Whilst meeting with FinanceFeeds this week, Mr Lewis detailed his defined interest in marketing which has led to the creation of Expozive. “It is a passion I bring with me. A core personal belief in deep understanding of data and messaging needed, military precision in execution and a layer of unique creativity that produces measurable results.”
“I look around the Financial Trading Industry and I see a lot of good work and good people, but as the sector comes under more and more pressures, that extra mile and excellence can take brands and products to new level. I do not believe people are doing things wrong, but that there is an extra layer of knowledge that can be learned and applied to enhance and change the ongoing business” – Nicc Lewis, CEO, Expozive
According to Mr Lewis, the core vision is that excellent planning and execution combined with creativity provides value in terms of time and money saved plus increased results and ROI.
“Expozive provides a range of services that can be customized as needed ranging from full expo management and consulting to Marcom services such as content marketing, design and PR as well as marketing consulting and outsource services as needed” confirmed Mr Lewis.
“Each is tailored not only in the range of services as required but tailored to meet each company’s specific message and target markets” he said.
In a commercial world in which value proposition is a key factor, a detailed perspective from the inside is very much required in the electronic trading business when looking to differentiate one service from another and make sure that its key features are recognized by existing and potential audiences.
In this respect, Expozive is a welcome addition to our industry, and FinanceFeeds wishes Mr Lewis great engagement and success with his interesting new venture.
